Fisher-Price is hitting the gridiron for its first collaboration with the NFL.
Beginning today, Fisher-Price and the Buffalo Bills are offering the Fisher-Price Little People Let’s Go Buffalo! Set exclusively at Wegmans Food Markets in New York.
The set includes four Little People figures, including quarterback Josh Allen, coach Sean McDermott, and two fans that represent the “Bills Mafia” wearing authentic Bills apparel.
100% of the net proceeds from the sale of this set will be donated to The Children’s Hospital of Buffalo Foundation, providing philanthropic support to John R. Oishei Children’s Hospital — a partner of both Fisher-Price and the Buffalo Bills — to ensure access to high-quality health care for the moms, kids, and babies of Western New York.
In recent years, collector sets have become a growing market for Fisher-Price. Little People sets inspired by Elvis Presley, Run-DMC, Masters of the Universe, The Office, and other pop culture icons have hit retail with increasing frequency.