Seth A. Davis | Source: Stern Pinball/The Toy Book

Stern Pinball, Inc. is looking toward its future.

The company hired Seth A. Davis to serve as president, assuming the role previously held by founder Gary Stern.

Davis joins the company from The Walt Disney Co. where he most recently served on the Disney Streaming executive team responsible for the launch of Disney+ and ESPN+. Davis will report to Gary Stern who will continue to serve as chairman and CEO at Stern Pinball. Dave Peterson will continue to serve as vice chairman and executive vice president.

“I am very excited to have Seth join our team at Stern Pinball,” says Gary Stern. “Seth’s appointment will further help secure our future. His experience in gaming, operations, strategy, and general management will help us continue our aggressive growth plans. As a life-long gamer, Seth understands the passion of pinball fans and our obligation to serve that growing global community through great pinball games and experiences.”

Related: Arcade Resurgence: Bringing the Action Home

Among his increasingly senior roles at Disney, Davis served as general manager for PC and console games, and as head of product management, connected experiences consumer technology at Disney Imagineering.

“I’m honored and very excited to join Stern Pinball,” Davis says. “I’m really looking forward to working with Gary, Dave, and the rest of the leadership team, as well as our distribution, supply, and licensing partners to serve the pinball community. We have a great foundation on which to build and I’m very excited about the future of Stern Pinball and pinball in general.”

Seth, his wife Allison, and their three kids are relocating to the Chicago area from Los Angeles.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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