Gerald Storch, chairman CEO of Toys “R” Us (TRU) from 2006 to 2013, is in talks with venture groups to potentially purchase the remaining parts of the now bankrupt retail chain, according to a report from the New York Post

The deal could include all TRU intellectual property, including Babies “R” Us, and those trademarks will be sold at an auction at June 18.

“[Storch’s] plan for Toys “R” Us is to establish a new hub near the company’s Wayne, NJ-based headquarters to retain the top employees, many of whom have worked for the company for decades,” according to the report.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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