China Toy Fair


Fort Bliss Military Families Receive Thousands of New Toys from Toy Industry Foundation

FortBliss1Nearly 3,000 children living with their families on military base Fort Bliss in El Paso, Texas were treated to a special toy giveaway on April 17 hosted by the Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services.

Families stationed at Fort Bliss, as well as resident members of the Air Force, Marines, National Reserves, and others, enjoyed a “Day of Play” that included bouncy houses and games, music and entertainment, and a pizza party.  Children of all ages received brand new toys, games, and stuffed animals donated by generous toy manufacturers. Gifts distributed at this event were generously donated by Alex, DuneCraft, Ganz, Gibout Toys, Hasbro, Lee Magic Pen, Lego, Look Out World, Mattel, MindWare, RBI Toys, Reeves International, Safari Ltd., and TMI Toy Marketing International.

The event was held as part of the joint TIF /BGCA Play Comforts program – the first-ever national toy distribution initiative to serve every branch of the U.S. military.  Through Play Comforts, toys and games donated by caring toy companies are delivered on an annual basis to families on dozens of U.S. military installations at home and abroad. Now in its fourth year of operation, the program has provided more than $3.5 million in toys for children of military families.