FremantleMedia Joins JAKKS and Dentsu for Monsuno

FremantleMedia Enterprises (FME) has entered into a production and distribution agreement with JAKKS Pacific, Inc. and Dentsu Entertainment USA for the companies’ new joint venture, Monsuno, an original animated entertainment project.

FME will be responsible for the exclusive worldwide (except Asia) distribution of Monsuno programming, and act as the master licensing agent for the Monsuno brand worldwide, except in Asia where Dentsu will serve as the master licensing agent. Monsuno represents the first programming announcement for FME’s Children and Family Entertainment division, launched last fall at MIPCOM.

Monsuno (52 x 30 min) is a boys’ action adventure series where kids are given the power to command and battle creatures, using them to protect the Earth against those who would tear it apart. Targeted to boys ages 6-11, JAKKS Pacific will create a toy line of action figures and gadgets, collectables, and integrated role play, based on the series.

Monsuno will be co-produced by Dentsu Entertainment USA, JAKKS’ Entertainment division, and FME, in conjunction with Dentsu’s Tokyo-based subsidiary animation production arm, Dentsu Tec.