China Toy Fair


Frito-Lay and Activision Reveal the Finalists for First-Ever Fan-Selected Skylanders Hero

SkylandersNameHeroStarting today, fans can pick their favorite of three new Skylanders characters as part of the Choose and Name a New Hero contest, a joint promotion between PepsiCo‘s Frito-Lay North America division and Activision Publishing Inc. The winning character will appear in the upcoming Skylanders Trap Team game, slated for release in North America this October.

From now until June 13, kids ages 13 years and up can visit www.fritolay.com/skylanders to vote for their favorite of the three finalists, which are:

  • Bat Spin, submitted by Kimberly Josey from Charlotte, N.C., who is a witch tasked with saving the underworld from trolls to prove worthy of joining the Skylanders heroes.
  • Flip Wreck, submitted by Noel Foster from Clearwater, Fla., is half-dolphin, half-shipwreck, and unlike any Skylanders the world has seen.
  • High Five, submitted by Phylicia Nakamoto from Elk Grove, Calif., is the fifth son of the Royal High Flying Dragonflies. He can fly higher and faster than any other dragonfly in Skylanders.

In February, fans were asked to select one of three potential heroes they wanted to see come to life in the next Skylanders video game. Contestants then submitted a suggested name and a 200-character or less inspiration for the name they chose, and a judging panel selected three finalists from nearly 20,000 fan submissions. The winning hero will also appear on Skylanders packaging, and the finalist receiving the most eligible fan votes will be awarded a $100,000 scholarship.