Last week, the Federal Trade Commission (FTC) released a new guidance document for mobile app developers titled Marketing Your Mobile App: Get it Right from the Start to assist developers in ensuring that their apps meet the FTC’s truth-in-advertising standards and basic privacy principles.

The six-page document re-states the FTC’s recent rulemaking and enforcement actions and delineates how any developer–regardless of level of experience–can “build in compliance from the start.”

Key tips outlined in the document include being honest about the product description in advertising, disclosing key information visibly, being obvious and secure in data practices, and honoring privacy promises. The FTC also calls out protecting kids’ privacy as one of their nine best practice guidelines, with a specific reference to the Children’s Online Privacy Protection Act (COPPA).

Marketing Your Mobile App: Get it Right from the Start is a companion resource to two documents recently created by the Toy Industry Association’s Responsible Marketing to Children Committee. The Changing Privacy and Data Security Landscape: From Mobile Apps to OBA, and a corresponding Checklist for Mobile Apps and Promotions, are two Members Only publications that aim to assist members of the industry in understanding an ever-expanding array of laws and regulations, policy initiatives, self-regulatory standards and reports addressing various aspects of privacy and data security.

More information about Responsible Marketing to Children can be found on the TIA website; for additional information, contact TIA’s Stacy Leistner (646.520.4858).

This post was originally written by the Toy Industry Association and published at For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.