Hasbro and The Tetris Co. Sign Licensing Deal
Hasbro, Inc., and The Tetris Co. LLC have signed a licensing deal to bring the video game Tetris to face-to-face gaming. Through this agreement, Hasbro has obtained the license to manufacture and globally market multiple games based on the Tetris brand.
Hasbro will introduce two games in the fall, including the Bop It! Tetris game, which challenges players to match the traditional Tetris block-shaped lights. Also, Hasbro’s new Jenga Tetris game will combine the two stacking games, challenging players to push, pull, and stack the Tetris block shapes into a Jenga tower. The games will launch globally in August.
TIA Endorses New Organization for Young Professionals in the Toy Industry
Toy Industry Association (TIA) has endorsed the establishment of Toy Industry Next Generation (TING), a new organization created to support the growth, development, and retention of young professionals in the toy industry. TING will launch on a national scale with a networking event on February 11, in conjunction with New York Toy Fair.
As an organization, it will support young people in the toy industry—ages 35 and under—through professional development, networking, social opportunities, community service, and participation with charitable organizations. TING-sponsored events, forums, and educational seminars are intended to help its members build successful career tracks and foster a high level of personal investment within the toy industry early in their career.
Membership in TING is free and open to professionals who are employed by TIA members. Qualifying individuals from non-TIA member companies will be able to participate in certain TING-sponsored activities for a modest fee.
TING will make its debut during New York Toy Fair with a launch event on February 11 from 6 p.m. to 8 p.m. at The Parlour in New York City. There will be a $25 (cash only) entrance fee for non-TIA members. Proceeds will be donated to the Toy Industry Foundation. For more information and to RSVP, email TING.Organization@gmail.com.
Round 2 to Offer Popular Mechanics Toys
The Joester Loria Group has brokered a deal on behalf of Hearst publications with Round 2 LLC, for a line of Popular Mechanics scientific toys. Popular Mechanics has empowered its readers with the spirit of invention and power of knowledge. The brand will now capture young imaginations with a range of scientific toys. Products will include a build-your-own, battery-powered remote-control toy; solar- and dyno-powered toys; forensic kits; telescope and microscope sets; and weather observation kits. Round 2 LLC will also develop model kits, electric slot cars, and die-cast vehicles under the Popular Mechanics brand.
Reeves Appoints Omnigroupe as Canadian Distributor
Omnigroupe, a Canadian sales and marketing agency headquartered in Montreal, has been tapped by Reeves International to represent four of its toy lines to Canadian markets. The Reeves International lines include Breyer, Red Toolbox, Geomag, and Enchantmints.
Omnigroupe represents manufacturers and distributors of high-quality educational toys and collectibles that promote creative and interactive play. The Omnigroupe sales force is comprised of professionals with experience selling and marketing top brands to Canadian retailers in the toy and gift channels. Retailers are supported by Omnigroupe’s bilingual customer care team.
Engage Digital and kidSafe Seal Program Launch Digital Kids Safety Summit
Engage Digital is partnering with the kidSafe Seal Program to create the first Digital Kids Safety Summit taking place February 11 at the Javits Convention Center in New York City. The summit will be held one day before Engage Digital’s Digital Kids Conference. Both events are co-located with New York Toy Fair.
The Digital Kids Safety Summit provides a detailed understanding of safety and privacy issues for operators of kid-friendly virtual worlds, social networks, online games, mobile apps, and tablet devices. The summit will also discuss the latest developments on regulatory requirements and industry best practices. The summit will also discuss ways parents, educators, and caretakers can better keep children safe from online dangers and privacy risks.
For more information, visit www.digitalkidssafety.com.
PlayCon Scheduled for May 6 to 8
PlayCon, the Toy Industry Association’s (TIA) International Conference of Play Professionals, has been scheduled for May 6 to 8 in Scottsdale, Ariz. Registration for the conference open February 25 on the TIA website.
PlayCon is an industry gathering that brings together top leaders, global intelligence, consumer insights, and countless networking opportunities in a resort environment.
This three-day conference features general assembly presentations by industry influencers and leaders, interactive workshops, networking lunches, evening events, and social activities.
For more information, or to obtain registration information, visit www.toyassociation.org.
Moose Toys Announces New Trash Pack Licensees
Moose Toys has signed new licensees for The Trash Pack in the amusement and vending category in the U.S and Canada. The new deals were brokered by The Licensing Shop, Inc.
The Toy Factory will produce amusement plush, pillows, rubber balls, and novelty hats. All Star Vending will produce vending machine stickers, temporary tattoos, toys, and novelties.
These licensees will join previously announced partners, including Activision (video games), Parragon Books Ltd. (publishing), Pressman Toys (games and puzzles), Candyrific (candy and chocolates), Accessory Innovations (bags, lunch bags, and luggage), Mad Engine (T-shirts), Rasta Imposta (Halloween costumes), Pioneer Balloons (balloons), Bulls I Toys (impulse novelty), SGI Apparel (sleepwear), and Xtreme Worldwide, Inc., (apparel).
Women In Toys Extends Application Deadline for Walmart Pitch Event
The application deadline for Women in Toys’ (WIT) and Walmart’s Women’s Global Economic Empowerment Initiative has been extended to January 30. About 40 women-owned businesses have already signed up to participate in the Walmart Pitch event on February 11 during New York Toy Fair, which allows WIT members to pitch their products to Walmart.
A discussion panel covering the “Top 5 Tips for Selling to Walmart, by Two Women Who Have Done It,” will be held February 11 from 12:30 p.m. to 1 p.m. in room 1C04 at the Jacob K. Javits Convention Center. Presenters include Carol Fenster of Baby Abuelita, and Amy Pennington, the president and founder of Paradise Kids. The discussion will be moderated by Patti Becker of Becker Associates LLC and Reisa Schwartzman of Griddly Games.
Those interested in being part of the Walmart Pitch should complete an application form from the WIT website (www.womenintoys.com) and submit it to Patti Becker at email@example.com with “Walmart Pitch” in the subject line.
Candidates will be notified if they are selected.
Those applying must also select three potential meeting times between 1 p.m. and 5 p.m. on February 11. A legal agreement and product submission template must also be submitted. For a complete list of details and forms, visit www.womenintoys.com.