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American Girl Introduces First 18-inch Boy Doll

American Girl will introduce a new series of contemporary characters and stories this year—including the brand's first 18-inch boy doll—in response to fan requests for more options.
 
The new 2017 American Girl characters, including those from today and yesterday, will be available in 18-inch dolls, outfits, and accessories. Each characters' content will feature a variety of ways to tell their stories, including books, live-action specials, and digital platforms such as online videos, web series, and apps. Read more…

Star Wars Force Friday II to Take Place on Sept. 1

Star Wars Force Friday II, a global fan event celebrating the launch of new products inspired by Star Wars: The Last Jedi, will take place on Sept 1. Toys, collectibles, books, apparel, and more will go on sale beginning at 12:01 a.m. that morning, with stores around the world opening for a weekend-long celebration of all things Star Wars. Read more…

eOne Renews Partnerships, Adds Licenses for Peppa Pig

Entertainment One (eOne) expands its consumer products program for Peppa Pig with a broader assortment of licensed offerings in the U.S. and Canada.
 
Jazwares will continue its role as the master toy licensee for the property in U.S. and Canada, while there are contract renewals for Peppa Pig games from TCG and plush Beanie Babies from Ty Inc. Read more…

WowWee Introduces Minion MiP Turbo Dave

WowWee is releasing Minion MiP Turbo Dave in May, combining its MiP robot with popular entertainment brand Minions. The robot will hit shelves coinciding with Illumination Entertainment’s Despicable Me 3, which debuts in theaters on June 30.
 
Turbo Dave will be kids’ own personal Minion to help them carry out mischievous schemes. It will respond to hand gestures and can navigate around rooms. Kids can download the Turbo Dave app to control their Minion remotely, plan paths for him to self-navigate, or have it interact with other characters or props from the Despicable Me franchise. Kids can also use a coding platform to program Turbo Dave.

Jakks Pacific Enters Global Licensing Deal for DC Super Hero Girls

Jakks Pacific Inc. partnered with Warner Bros. Consumer Products, on behalf of DC Entertainment, for a multi-year, global licensing deal to manufacture, market, and distribute large action-pose dolls, dress-up, and Get Ready for Action items based on the DC Super Hero Girls universe. Read more…

Mattel Rebrands Mega Bloks, Introduces Mega Construx

Mega, the construction brand under Mattel's portfolio, organized its big-block product line under the Mega Bloks name and introduced Mega Construx, a new sub-brand of construction sets designed for kids ages 4 and up.
 
Under the Mega Brands umbrella, Mega Bloks will be made for preschoolers ages 1 to 4, and Mega Construx will offer older fans immersive sets that feature authentic characters and varied brick shapes. The new line also offers detailed and authentic micro-figures. Mega Construx will feature lines from popular licenses such as American Girl, Barbie, Despicable Me, Halo, Destiny, and more. Read more…

Funko Named Master Toy Licensee for Adult Swim Series Rick and Morty

Cartoon Network Enterprises named Funko the master toy partner for Adult Swim brand Rick and Morty. The new range of products will be available at select mass retailers nationwide.
 
The first products to be introduced in the collection include Galactic Plushies, Mystery Minis, and Pocket Pop! key chains. Funko will also expand its Rick and Morty vinyl figure collection with the addition of seven new, highly detailed figures. Read more…

Moose Toys Reveals Shopkin of the Year at Toy Fair

Moose Toys will reveal the Shopkin of the Year character, Winnie Award, at the North American International Toy Fair, held from Feb. 18 to 21. The hand-crafted Shopkins character is plated in gold and set with five real diamonds.
 
Following Winnie Award's appearance at Toy Fair, the golden Shopkin will be auctioned off online later this year. All proceeds from the auction will benefit the Toy Industry Foundation. Read more…

Monopoly Fans Vote to Remove Thimble Token

Monopoly fans worldwide have spoken—the iconic Thimble token will be removed from the current Monopoly game.
 
After nearly a month of voting in the Monopoly Token Madness campaign, more than 4 million votes from fans around the world decided to remove the Thimble token from the game, which was originally added in 1935. Read more…

Ravensburger Launches Ravensburger North America Division

Ravensburger AG launched a new division of its global business, Ravensburger North America (RNA). For the first time, Ravensburger, Wonder Forge, and Brio toy brands will reside together under the same umbrella. Read more…

3Doodler to Introduce Themed and Licensed Kits

3Doodler's line for 2017 will include themed kits for kids, including licenses with Cartoon Network, CBS Consumer Products, and the National Trust for Historic Preservation. The 3Doodler Start expanded its line with the release of new kits, focused on robotics, architecture, and product design. The kid-safe 3-D printing pen uses biodegradable eco-plastic for kids to engineer buildings, design functional products, and build their own robots. The 3Doodler Start Robotics Pen Set will let kids engineer their very own moving robots in 3-D. Read more…

USAopoly Gets License for Codenames, to Release Disney and Marvel Versions This Fall

USAopoly entered an exclusive global licensing agreement with Czech Games Edition for the Codename franchise. USAopoly will design and publish licensed versions of the tabletop game. Read more…

Jakks Pacific Launches Smurfs Toy Line

Jakks Pacific Inc., Lafig Belgium S.A., and Sony Pictures Consumer Products partnered for the global launch of Smurfs toys inspired by the animated film Smurfs: The Lost Village, from Sony Pictures Animation.
 
Jakks’ range includes figurines, play sets, and talking plush that will feature Smurfs characters including Smurfette, Clumsy, and Hefty. Key items include Smurfs and Animal Friends Assortment; 8-inch Bean Bag Plush; Smurf Vehicle Packs; Talking Feature Plush; Smurf Mushroom House Playsets; and Jumbo Basic Plush. Read more…

MPA Sales Relaunches Hearts for Hearts Girls Under License from Playmates Toys

Under a licensing agreement with Playmates Toys, MPA Sales re-launched the Hearts for Hearts Girls doll line. Each doll in the line has her own story inspired by real girls who overcame challenges from their respective regions. Read more…

Mattel, Alibaba Group Form Strategic Partnership

Mattel entered into a strategic partnership with Alibaba Group. Leveraging Mattel's brands and Alibaba's data and insights into the Chinese consumer base, the expanded partnership aims to reshape the way parents in China think about play. Read more…

Make It Real Debuts Line of Disney Sketchbooks

Beginning this spring, Make It Real will manufacture and distribute a line of fashion design and watercolor sketchbooks made for kids ages 6 to 12. Each product comes with a full design style guide, dozens of sketch pages, stickers, stencils, instructions, and inspirations. The line will feature Mickey and Minnie, as well as characters from Disney's Frozen, Elena of Avalor, and Descendants.

Disney Channel Renews Elena of Avalor for Season Three, Expands Licenses 

Disney Channel ordered a third season of Elena of Avalor, an animated series that follows a brave and adventurous teenager who rules her kingdom. The series premiered last summer in the U.S. and targets kids ages 2 to 11. Elena of Avalor holds the No. 1 spot in its timeslot in the U.S., the UK, Spain, and Portugal. Episodes from the second season will premiere this fall on Disney Channel and Disney Junior. Read more…

Mattel Kicks Off Thomas & Friends Global Brand Campaign

Thomas & Friends, from Mattel Inc., kicked off its first global brand campaign with a year-long marketing program, Set Friendship in Motion.
 
The campaign aims to help preschoolers strengthen friendship skills, such as collaboration, communication, sharing, manners, kindness, and the abilities to express and understand feelings and emotions. Set Friendship in Motion will include ways for families to interact with kids including content, digital activations, and live events to bring the campaign to life. Read more…

February 16, 2017
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