March 07, 2013

Laser Pegs

Tonner Doll Co. to Release Ralphie Figure from A Christmas Story

RalphieTonner Doll Co. has partnered with Warner Bros. Consumer Products (WBCP) to release a Ralphie Character Figure based on the 1983 film A Christmas Story. Sculpted in the likenesses of Peter Billingsley, fans of A Christmas Story and collectors everywhere can take home their very own Ralphie.
Tonner’s Ralphie Character Figure includes hand-painted facial features, authentic costuming from the film, and multiple points of articulation for dynamic posing. Ralphie also comes with a stand for easy display. The figure stands 12 inches tall and is dressed in his red plaid cotton shirt, oatmeal knit sweater, brown corduroys, white socks, and brown boots. This figure includes Ralphie’s signature spectacles and his beloved BB gun. Collectors and fans of the classic film can pre-order the Ralphie Character Figure now on


Mezco Toyz to Create Toy Line Based on New Axe Cop Series

Mezco Toyz will create a line of collectibles for Axe Cop, including action figures and plush. Featuring a large and diverse cast of characters, Axe Cop, the animated series, will premiere on Fox on July 27.
In Axe Cop, a 5-year-old boy narrates an ongoing story based on his amazing imagination, and his 29-year-old brother, a professional comic book artist, brings those stories to life. The results are an axe-wielding cop partnered with a flying T-Rex with machine gun arms.

Matchbox Kicks Off 60th Anniversary Campaign

MatchboxTo commemorate its 60-year anniversary, Matchbox, from Mattel, is kicking off a three-month national campaign that will include the Matchbox Heroes Wanted Sweepstakes with a $60,000 college scholarship award and a national retail promotion for fans to purchase Matchbox die-cast vehicles for 60 cents for a limited time at participating retailers now through March 10.
The Matchbox Heroes Wanted Sweepstakes calls on parents to celebrate the heroic attributes of their children by submitting a picture and caption of their hero-in-training dressed as their favorite real-life icon. Submissions will be showcased on the Matchbox Heroes Wanted Facebook gallery and are automatically entered to win a $60,000 college scholarship. Parents with children between the ages of 3 and 10 can enter the contest now through May 13. Sixty prize pack giveaways will be awarded weekly consisting of a Matchbox-branded gift box, a personalized photo-frame thank you card, and four heroic Matchbox vehicles. To learn more about the contest and read stories from the heroes that inspired Matchbox vehicles, visit

Webinar to Introduce ICTI CARE Process Compliance Tools

On March 19, the International Council of Toy Industries (ICTI) will hold a CARE Process training webinar to provide U.S. toy companies with a better understanding of how to follow the ICTI CARE Seal of Compliance approval process and improve the overall ethical performance of the toy industry, according to the Toy Industry Association (TIA).
The ICTI CARE Foundation has partnered with Enablon to power a platform that will help brands and retailers get real-time visibility on their supplier’s performance and level of compliance. The platform provides the ability to track audit and corrective action plan progress, certification status, and level of each factory registered.
The ICTI CARE Process (ICP) is a program that monitors toy factories’ compliance with ICTI’s Code of Business Practices and promotes fair labor treatment and employee health and safety throughout the supply chain. The TIA was the first national toy association to require all of its members to participate in the ICTI CARE Process.
The session is recommended specifically for those responsible for tracking the audit and corrective action plan progress of companies registered in the ICP. The free webinar, which will begin at 12 p.m. EST and 9 a.m. PST, will be presented by Christian Ewert, president of ICTI CARE.

CTJPA Enhances the Star Supplier Verification for Chinese Toy Manufacturers

To better help buyers source toys from China, the China Toy & Juvenile Products Association (CTJPA) has recently enhanced its Star Supplier verification, a star ranking system on export-ready Chinese suppliers. More than 3,000 Chinese manufacturers for toys and baby products have participated in the verification of Star Supplier.
Star Suppliers are required to meet at least three of the five criteria, file an application, and provide related certifications for CTJPA to verify. Each criteria represents one star, and the number of stars represents the competitiveness of the supplier. The five categories include: product quality, social accountability, annual export volume, corporate competitiveness, as well as whether they’ve obtained CTJPA membership.
For more information, or to find verified Star Suppliers, visit

Mattel Launches Easter Campaign to Save the Bunny

Mattel’s North American team has kicked off an Easter program called Save the Bunny. The chocolate bunny has been an Easter tradition for more than 200 years, but the future of this holiday icon is in jeopardy. This Easter, Mattel, the Endangered Chocolate Bunny Commission (ECBC), and celebrities such as Chris Harrison, Stephen Collins, and Kate Flannery, have joined together to Save the Bunny from extinction with a special entertaining PSA. The message? Spare the bunny, buy toys instead. At, visitors can win a Mattel toy, download exclusive coupons on toys from Mattel brands, and win grand prize money.



Military Families Receive Toys and Games from Toy Industry Foundation

Nearly 1,000 children of military personnel stationed in San Diego, Calif., were treated to a toy giveaway on March 2 by the Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services. 
Families stationed at Naval Base Coronado were joined by marine families from nearby Camp Pendleton for a fun-filled day of play, crafts, entertainment, and food. The children were gifted with brand new toys and games donated by toy manufacturers from across the nation.
The event was the first of many toy giveaways to be held on military bases this year as part of the joint TIF/BGCA Play Comforts program–the first-ever national toy distribution program to serve every branch of the military. Now in its fourth year of operation, the program has provided more than $3.5 million in toys for children residing on U.S. military bases.
Gifts distributed at this event were donated by Barb-a-Mel Books, Cartamundi, Cloud B, DuneCraft, Elenco, GANZ, Gibout Toys, Hasbro, Kidz Toys, Lee Magic Pen, LEGO, Look Out World, Mattel, MindWare, RBI Toys, Squishable, TMI Toy Marketing International, and Wonder Forge.

TIA Introduces New Commentary Section

The staff of The Toy Book is full of opinions—sometimes we’re a little too opinionated—so we’ve decided to write daily commentary pieces that will be featured every weekday afternoon on Topics will include product reviews, trend observations, commentary on industry news, editor’s top picks, or just about anything that tickles us in a special way. We want to get the conversation started, so feel free to contribute your opinions and thoughts in the comment section of our posts. As always, if you’d like to see a news nugget or cool trend covered in our blog, feel free to tweet at us (or, if you’re old school, our email addresses are available here).
These are some of the pieces we’ve posted so far. Check them out, and let us know what you think:
HolograFX Are Making 90s Kids Everywhere Jealous, by Marissa DiBartolo
Disney’s Monsters U Sure to Scare Up Sales, by Jackie Breyer
DuneCraft’s Whimsical Growing Kits Get Kids Enthusiastic About Plants, by Christine Duhaime
Dolls Aim to End Bullying, Teach Virtues, by Loren Moreno
Feel free to check back each day, by visiting and clicking on the Commentary subhead.

CPSC Chairwoman Will Not Seek Second Term  

The U.S. Consumer Product Safety Commission (CPSC) Chairwoman Inez M. Tenenbaum says she will not seek renomination when her term expires in October. She made the announcement during a speech at the International Consumer Product Health and Safety Organization’s annual meeting. Tenenbaum said she plans to remain in her role until a new chairman is nominated by President Obama and confirmed by the U.S. Senate.
Among the developments during Tenenbaum’s term is CPSC’s increased leadership in addressing international product safety through safety summits with China, Europe, Canada, and Mexico. The CPSC has trained some 17,000 quality control and manufacturing professionals throughout Asia and established a CPSC office in Beijing.
CPSC has also launched a public Consumer Product Safety Information Database, at, which enables consumers to report potentially hazardous products and to make more informed purchasing choices.

Mega Brands Reports Fourth Quarter and 2012 Results

Mega Brands Inc. has released its financial results for the fourth quarter and full year ended December 31. Fourth quarter 2012 consolidated net sales increased 18 percent to $127.5 million, compared to $108.5 million during the same period in 2011. Sales were up 21 percent in toy product lines and 1 percent in stationery and activities. On a geographic segment basis, North American sales rose 22 percent and international sales were up 7 percent.
Last year, consolidated net sales increased 12 percent to $420.3 million, compared to $376.8 million in 2011. Sales increased 12 percent in toy product lines and 9 percent for stationery and activities. On a geographic segment basis, sales were up 20 percent in North America and down 4 percent in international markets.

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