Jakks Teams Up with Skechers for New miWorld, Cabbage Patch Kids Toys
Jakks Pacific Inc. has entered a long-term licensing agreement with Skechers USA Inc. to manufacture, distribute, and market a line of toys and products inspired by the Skechers and Twinkle Toes brands. The agreement encompasses multiple product categories, including collectibles, dress-up, and role play.
Jakks will launch a miWorld Skechers play set, allowing kids to build and design their very own Skechers mini replica store, and to play in ways that are authentic to the lifestyle footwear brand. The company will also produce a line of Twinkle Toes Cabbage Patch Kids featuring miniature replicas of real-life Twinkle Toes footwear.
Jakks plans to launch its Skechers-licensed miWorld play sets this fall, and its Twinkle Toes Cabbage Patch Kids products this June at retailers nationwide.
Reeves International Distributes Basic Concepts’ New Summer Lines
Reeves International has partnered with Basic Concepts to distribute three new collections of water blasters, air gliders, and themed activity kits in the U.S. this summer. These items will be available in both the mass and specialty markets.
The Aero Force line includes the Aero Force Glider, which has precision wing design and technological components designed by an aerospace engineer to maximize flight time. Meanwhile, pre-pressurized water cartridges for Hydro Force blasters never lose water pressure, letting kids back into their games faster.
Basic Concepts’ In a Minute blind bags guide kids through the art of quick magic tricks, science kits, building kits, and gags.
Sega Creates All-New Character, Sticks, for Sonic Boom Franchise
Sega has introduced Sticks, a brand new character that will play an integral role across all Sonic Boom platforms. Sonic Boom is the newest branch of the Sonic the Hedgehog universe and was announced earlier this year.
Sticks, a jungle badger who has spent most of her life living alone in the wilderness and wields her trusty handmade boomerang, will join the Sonic Boom team alongside Sonic, Tails, Knuckles, and Amy. She will appear in the Sonic Boom television series, Wii U and Nintendo 3DS video games, and merchandise.
Toys “R” Us Encourages Customers to #Stir4ACure to Benefit Alex's Lemonade Stand
Toys “R” Us Inc. has reaffirmed its support of Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for childhood cancer. Beginning June 1 through July 31, monetary donations will be collected at Toys “R” Us and Babies “R” Us stores nationwide, and online at toysrus.com/alexslemonade.
Toys “R” Us will also debut a new campaign theme and consumer engagement initiative, #Stir4ACure, which invites social media users to spread awareness for the charity by sharing who or what they stir for—whether it’s a cure, a family member, or all children fighting cancer. In addition, on June 20 and 21, Toys “R” Us locations nationwide will hold in-store events, providing kids and families with the opportunity to donate and receive information about ALSF.
Mega Brands, Mattel Donate More Than $70,000 to Autism Speaks Canada
Mega Brands Inc. has donated $72,000 to Autism Speaks Canada in support of Autism Awareness Month. The donation was presented at the 2014 Walk Now for Autism Speaks event in Montreal, which helps fund autism treatment, education, research, and advocacy throughout the country. Mega Brands was also the local presenting sponsor of the event.
The money was raised during April when Mega Brands pledged to donate one dollar for every Mega Bloks toy sold by Toys “R” Us Canada both in stores and online. This generated more than $20,000 in proceeds. Philanthropic donors also contributed $29,000 to the pledge amount.
Mega Brands employees raised an additional $10,000 in donations through bake sales and auctions, an amount that was matched by Mattel.
Legoland Florida Theme Park Adds Duplo Valley Expansion
The Legoland Florida theme park has officially opened its latest expansion, Duplo Valley. The new extension brings the Lego Duplo line of preschool building toys to life with new farm-themed attractions, an air-conditioned indoor play area, and a water play area for toddlers age 2 to 5.
Duplo Valley was designed to be an environment where parents can play and relax with their toddlers. New outdoor attractions include Duplo Train, Duplo Tractor, and a Duplo Splash & Play area. The barn-themed play area includes private nursing and changing stations, rocking chairs, microwaves, bottle warmers, high chairs, and cell phone charging stations.
Guests can also purchase the all-new Preschool Pass, which includes weekday admission to Legoland Florida and standard parking for one child under five and one adult for a full year.