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Toys "R" Us Returns to Times Square with Temporary Holiday Shop

After a nearly two-year absence, Toys "R" Us will temporarily return to Times Square for the holiday season in response to consumer demand. The company will open a 35,000-square-foot store located at 1455 Broadway in the Knickerbocker Building. Read more…

eOne, Jazwares Partner to Debut Ben & Holly’s Little Kingdom Toys Exclusively at Target

Entertainment One (eOne) partnered with master toy licensee Jazwares to launch a line of toys based on the preschool property Ben & Holly’s Little Kingdom, available exclusively at Target. The assortment will be followed by the first book title from newly signed publishing partner Scholastic on October 15. Read more…

WowWee Launches Fingerlings

WowWee is launching Fingerlings on Aug. 11 across the U.S. For the first week of sales, the company will donate $1 per unit to the animal conservatory nonprofit, WildAid.
 
Fingerlings Baby Monkeys is a line of six robotic pets that come to life with more than 40 sweet and silly interactive animations including realistic monkey sounds, blinking eyes, and gripping hands. Kids can pet and swing them to see how they react, and even blow kisses or rock them to sleep. Fingerlings come in six different personalities: Purple (Mia), Blue (Boris), Turquoise (Zoe), Pink (Bella), and Black (Finn).

Moose Toys Launches Oonies

Oonies, from Moose Toys, is hitting retail stores this month. This new activity toy is a way for kids to craft their own balloon-like art. The pellets are inflated into bubble-like Oonies that stick together and can hold a range of accessories.
 
The Oonies Starter Kit provides an inflator, pellets, accessories, eyes, and connectors. No glue or water is needed for the balloons to stick to each other, so there is no mess. Additional themed refill packs will be included, such as Ocean Adventure, Jungle Wildlife, Monster Mania, and Pets.

Spin Master Expands Zhu-Universe with New Toys and Accessories

Spin Master Corp. expands the world of ZhuZhu Pets with new interactive Zhu Zhu Pets products and accessories.
 
The colorful hamsters feature increased playability with three modes of play, including Explore, Nurture, and Dance. With the push of a button located on their back, the Zhu will scurry around using a motion sensor in their nose to navigate and avoid obstacles. Several characters from the ZhuZhus, an animated series from Nelvana and Cepia LLC, include Pipsqueak, Num Nums, Chunk, and Mr. Squiggles.
 
New accessories include the ZhuZhu Pets Adventure Ball, Wheel and Tunnel, and Hamster House Playset. ZhuZhu pets are available now at all major retailers.

Jakks Pacific Extends Licensing Agreement for Power Rangers

Jakks Pacific Inc. extended its licensing agreement with Saban Brands LLC for Power Rangers, which includes the TV series Power Rangers Ninja Steel and the live-action films, including this year’s feature film, Saban’s Power Rangers.
 
The multi-year agreement includes rights to exclusively manufacture, market, and distribute adult and kids Halloween costumes, accessories, and everyday dress up in the U.S., Canada, and Latin America. The partnership also includes seasonal items such as ride-ons, ball pits, indoor furniture, and other seasonal categories in the U.S. and Canada.

Kellytoy Unveils Squishmallows Collection

Kellytoy is set to launch its new collectible line, Squishmallows. Eight styles and four sizes will launch at retail in September, including pink and blue penguins, purple and grey owls, a cat, a frog, and a hedgehog. Four special editions will be available later this year, and the line will expand next year with seasonal styles for Valentine's Day and Easter.
 
Each Squishmallow's character's background story is detailed on the printed hangtag. Sizes available include clip-ons, small, medium, and large. The plush toys are made of super soft spandex and polyester stuffing, similar to memory foam.

Nominations Now Open for 14th Annual Women In Toys Wonder Women Awards

Nominations for Women in Toys, Licensing & Entertainment (WIT)'s 14th Annual Wonder Women Awards are now open. The awards honor top female thought leaders, executives, entrepreneurs and other changemakers whose work or product has made a positive impact in toys, licensing, and entertainment. Honorees will be celebrated at the annual Gala on Sunday, Feb. 18, 2018 at Pier 60, Chelsea Piers, during New York International Toy Fair. Read more...

Hasbro Expands Celebrity Lineup for HASCON

Hasbro Inc. today revealed additional entertainment programming details for its first-ever HASCON FANmily event. The event will take place Sept. 8 to 10 at the Rhode Island Convention Center and Dunkin' Donuts Center in Providence, Rhode Island. Read more…

UNO Becomes No. 1 Games Property

Mattel's UNO card game is now the No. 1 non-collector card games property in the U.S., according to the latest NPD Group U.S. Retail Tracking report. The game has seen double-digit growth in the first half of 2017, and is currently the No. 1 item in the games and puzzles supercategory and the fifth best-selling item in all of U.S. toys.

LEGO Worlds Adds Monsters DLC Pack

Monsters, the second downloadable themed content pack for LEGO Worlds, will be available in October. From Warner Bros. Interactive Entertainment, TT Games, and The LEGO Group, the Monsters Pack adds Monster Town, a peculiar place full of scary quests, terrifying creatures, haunted houses, and ghastly vehicles sure to send chills down players’ spines. In Monster Town, Halloween is celebrated every day and delinquent zombies are taking their trick-or-treating a bit too seriously.  Players must use their LEGO brick building skills to repair the damage and scare away the zombies with tricks of their own.
 
LEGO Worlds is also confirmed to come to the Nintendo Switch on September 5, and is now available for pre-order. The physical version will include two bonus packs of premium DLC, Classic Space released in July and the upcoming Monsters. The digital version includes the base game with the DLC available separately on the eShop.  Both premium DLC packs will be available on all other platforms.
 
LEGO Worlds is a galaxy of imaginative worlds made of digital LEGO bricks where players can explore, discover, and create together, and is currently available for PlayStation4 computer entertainment system, Xbox One, and STEAM.

Toys "R" Us Names Former USMC Veteran as Executive Officer, U.S. Marketplace Operations

Mark Johnson was named Executive Vice President, U.S. Marketplace Operations, of Toys "R" Us effective immediately. He will report directly to Chairman and CEO Dave Brandon. Read more…

NRF Says Imports Hitting Monthly and Annual Records

Boosted by continuing sales growth, August is expected to be the busiest month on record for imports at the nation’s major retail container ports, and 2017 is on track to set a new annual high, according to the monthly Global Port Tracker report released today by the National Retail Federation and Hackett Associates. Read more…

August 10, 2017
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