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Toys "R" Us to Debut New Star Wars Merchandise During Force Friday II

Beginning at midnight on Friday, September 1, Toys "R" Us stores in the U.S. and select stores around the world will host Force Friday II, the worldwide debut of all-new products inspired by Star Wars: The Last Jedi. The event will let customers be among the first to purchase hundreds of new Star Wars items.
 
Fans attending the special midnight openings will receive special giveaways, including a T-shirt and an exclusive collectible Star Wars: The Last Jedi poster.  Additionally, shoppers will be able to purchase new merchandise online here at midnight.
 
In commemoration of the worldwide launch of new products inspired by Star Wars: The Last Jedi, Disney and Lucasfilm have announced Find the Force, a pop-up Augmented Reality (AR) treasure hunt.

TOMY International Debuts Pokémon Petite Pals Line

TOMY International, master toy licensee and distributor for Pokémon, debuted its all-new Petite Pals line. The new assortment features stylized Pokémon figures with thematic accessories and lifestyle play sets.
 
The line includes Petite Pals Figure Packs, the Garden Adventure Playset, the House Party Playset, and the Escape in the Forest Playset. Petite Pals is available now at Toys "R" Us and will roll out to Target, Amazon, Barnes & Noble, and specialty retail in October.

ZURU Launches Hamsters in a House Series 2

Series 2 of ZURU's Hamsters in a House is now available at Target, Toys "R" Us, and other retailers. The series' "Food Frenzy" collection features a new range of miniature toy hamsters and detailed food-themed play sets and accessories.
 
The Series 2 launch is supported by a full scale TV campaign, influencer unboxings on YouTube, in-store social media "spotters," and online video. There will also be promotions running through the fall, including an ice cream-themed giveaway and new animations.
 
The new assortment includes 11 motorized two-inch-sized hamsters, a deluxe play set, a neon-colored mini play set, and small Hamster and accessory packs. The full line includes the Ham's Burger Diner Playset, the Little Hamster Playset, Hamster & Accessory Packs, and Single Accessory Packs.

WIT Announces Empowerment Day Speakers and Mentors

Women in Toys, Licensing, & Entertainment (WIT) announced speakers, industry experts, and panelists participating in its annual WIT Empowerment Day. The event will take place on Monday, October 22, the day before Fall Toy Preview officially begins in Dallas. Held in collaboration with Walmart and The Toy Association, this event gives women the opportunity to pitch their play products to Walmart buyers and top toy companies, and to be mentored by more than 20 industry experts. Read more…

Spin Master Expands Global Reach in China

Spin Master Corp. launched its Hatchimals and Paw Patrol brands in China, the world’s second largest toy market. Spin Master also strengthened its strategic partnership with Alibaba, one of the largest retailers in the world.
 
Spin Master’s Global President and COO Ben Gadbois and several Spin Master executives recently traveled to Shanghai to meet with teams from Alibaba and its online marketplace Tmall. The two teams announced a continued collaboration to further expand the Spin Master brand portfolio in China after leading with a core group of products, including Paw Patrol, Hatchimals, Bunchems, and Sew Cool.
 
Spin Master is committed to international expansion as part of its growth strategy. Spin Master will launch more core brands—particularly in the China market—in the coming months.

Mattel, Fullscreen Partner to Launch Kids’ Entertainment Brand, Create Hot Wheels Digital Content Innovation Team

Mattel Inc. partnered with Fullscreen to launch Fullscreen Family—a brand-safe video network—and the Hot Wheels digital content innovation team. Through the partnership, the team will focus on creating content to engage a new generation of online consumers across video and social platforms. Additionally, Mattel will develop stronger relationships with online influencers in the kids and family space.
 
Fullscreen Family is a jointly created video network that will feature a family-focused collection of brand-safe channels for third-party advertisers. Through the partnership, Mattel will increase the amount of premium kids and family content by 61 percent, and reach an estimated 800 million monthly video viewers.
 
By organizing the Hot Wheels digital content innovation team, the companies will revolutionize the future of kids and family entertainment on video and social platforms. This partnership allows Fullscreen's content creators to use Hot Wheels' iconography to create more content for the brand. Last year, YouTube content was the strongest driver of incremental Hot Wheels growth.

CPSC Vote Eliminated Third Party Testing Requirements for Toys

The U.S. Products Safety Commission (CPSC) voted unanimously to remove seven plastics from the requirement to conduct independent third party testing for compliance with the mandatory phthalates prohibitions on children's toys and childcare articles. The decision reduces the burden of third party testing while assuring compliance with CPSC requirements. The rule goes into effect 30 days after publication in the Federal Register.
 
The Commission determined that children's toys and child care articles containing polypropylene (PP), polyethylene (PE), high-impact polystyrene (HIPS), acrylonitrile butadiene styrene (ABS), general-purpose polystyrene (GPPS), medium-impact polystyrene (MIPS), and super-high-impact polystyrene (SHIPS) with specified additives would comply with CPSC's requirements with a high degree of assurance. Based on this determination, the seven plastics with specified additives do not require third party testing for prohibited phthalates.
 
The manufacture, sale, distribution, or importation into the U.S. of children's toys and childcare articles containing concentrations of more than 0.1 percent of six specified phthalates is still regulated under section 108 of the Consumer Product Safety Improvement Act (CPSIA).

August 31, 2017
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