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Alex Brands, Alpha International to Launch New Big Wheel Products

Alex Brands partnered with Alpha International to launch new Big Wheel products that will begin to rollout next spring.
“The Big Wheel brand fits perfectly within the Alex portfolio of classic brands. We’ll be manufacturing it in the USA. We look forward to many years of success giving joy to children with the Big Wheel brand,” says Neil Friedman, CEO of Alex Brands.

Jakks Pacific, Bay Tek Games to Develop Home Version of Popular Arcade Game

Bay Tek Games partnered with Jakks Pacific to develop and launch a home version of its ticket redemption arcade game Pull My Finger. The new game will be featured exclusively at Toys “R” Us this December, and be available to all retailers beginning next spring. Read more…

Voting is Open for 2018 Inductees into Toy Industry Hall of Fame

Voting is now open for the 2018 inductees of the Toy Industry Hall of Fame, open through Wednesday, Nov. 8. Ballots have been emailed to all eligible voters. To request a link to the ballot, email The Toy Association's Jackie Retzer at Read more…

MGAE Launches New Products this Fall

On the heels of the recent LOL Big Surprises and LOL Surprise: Pets releases, MGA Entertainment will launch two new product lines this fall. Read more…

ICTI CARE, The Toy Association Launch New Partnership

ICTI CARE and The Toy Association partnered to support the continued development of the ICTI CARE program for workers in global toy factories, toy companies, licensors, and retailers. Read more…

ChiTAG Announces 2017 Innovation Conference Tracks and Keynote Speakers

The Chicago Toy & Game Group announced keynote speakers and conference tracks for its Innovation Conference, kicking off the Chicago Toy and Game Week (ChiTAG). Read more…

Spielwarenmesse Welcomes First-Time Exhibitors

First-time exhibitors at Spielwarenmesse eG can register to be a part of the New Exhibitor Center. From Jan. 31 to Feb. 4, this joint area in Hall 3A is intended to attract visitors searching specifically for innovative products and ideas. Read more…

ASTRA’s Neighborhood Toy Store Day Kicks Off on Nov. 11

A record number of 270 specialty toy retailers and toy manufacturers have committed to participate in this year’s Neighborhood Toy Store Day, according to the American Specialty Toy Retailing Association (ASTRA). Read more…

NPD Says Online Shoppers Plan to Spend 70 Percent More Than In-Store Shoppers This Holiday

On average, U.S. consumers anticipate doing nearly 40 percent of their 2017 holiday shopping online, up from one-third just two years ago, according to The NPD Group. Read more…

BTS Season Amounts to $4.2 Billion in U.S.

Sales of traditional supplies for the 2017 back-to-school season were $4.2 billion in the U.S., a 1 percent increase over last year, according to The NPD Group. September was the catalyst of growth, driving sales for the entire season through Sept. 23. Read more…

October 19, 2017
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