Mattel’s Ever After High Launches Globally
Mattel has launched its newest intellectual property, Ever After High. Based on the everyday lives of the teenage sons and daughters of well-known fairytale legends, Ever After High leverages multiple platforms to reach consumers.
The new tween property is available in 14 countries and will continue to roll out to more than 30 territories next year. In addition to the initial collection of six fashion dolls, the property is supported by an immersive digital experience including a website, EverAfterHigh.com, a global Facebook page, and a YouTube channel. The digital ecosystem also includes animated webisodes, character bios, games, avatars, and an interactive music video.
Skylanders Swap Force Included in New Wii U Bundle
A new Wii U bundle will feature Activision Publishing Inc.’s Skylanders Swap Force. The bundle launches November 15 and includes everything needed to start new adventures, plus an assortment of Skylanders extras. The bundle includes a Skylanders Swap Force starter pack with three Skylanders figures, including Ninja Stealth Elf and Swap Force characters Blast-Zone and an exclusive color shift Washbuckler.
Patch Products to Distribute Classic Board Game Stratego
Patch Products has signed a licensing and distribution agreement with Royal Jumbo, which grants Patch the exclusive right to market and distribute Stratego products in the U.S. and Canada, effective next year.
Stratego, a game of battlefield strategy, has sold more than 20 million copies worldwide. Over the years, it has been released under different themes, looks, and rules, although the goal remains capturing the opponent’s flag.
American Girl Expands to Canada
American Girl, a division of Mattel Inc., is expanding into Canada. Opening next spring, new American Girl retail stores will be located in Indigo’s Yorkdale Shopping Centre in Toronto and Robson Street in Vancouver. Visitors to Indigo's new American Girl store-in-store boutiques will find the company's popular doll brands, including Girl of the Year, My American Girl, and Bitty Baby.
The store-in-store boutiques will also carry Dress Like Your Doll girl-sized clothing and American Girl Books, and will feature a Doll Hair Salon.
Asia Toy Shows End Successful Three-Day Run
China Toy Expo, China Kids Expo, and Brand Licensing Hall successfully closed their three-day run at Shanghai New International Expo Centre on October 17. More than 73,670 visitors from 114 countries and regions and 1,102 global exhibitors participated in the event.
The shows welcomed 60 percent more international exhibitors and brands than last year, and the large number of manufacturers and factories drew a 24 percent increase in overseas buyers, attributed to an increase in buyers from Asian countries, including Korea, Japan, and India. At China Kids Expo, the baby products show welcomed 76 percent more visitors than last year, while at Brand Licensing Hall, licensees and retailers doubled year-over-year.
The Orb Factory Refreshes Its Logo for New Product Lines
The Orb Factory is introducing updated packaging designs as well as a colorful new logo that uses a more kid-friendly font, but maintains the same overall look. Imaginista kits will feature whimsical swirling patterns, intended to convey that the crafts inspire open-ended play and free thinking. Alternatively, new PlushCraft packaging uses warm, bold colors that reflect how beautiful the completed projects will look. Craft kits from The Orb Factory play on both current trends and classic best-sellers.
Warner Bros. Consumer Products and Schleich Team Up for DC Comics Figurines
On behalf of DC Entertainment, Warner Bros. Consumer Products is partnering with figurine manufacturer Schleich on a new line of non-articulated figurines based on DC Comics’ superheroes. The global partnership was brokered by Schleich’s licensing agency, All American Licensing & Management Group.
The figures will feature detailed character representations of beloved DC Comics icons, including Batman, Superman, Green Lantern, and more. The first line will be launched in January 2015, and will contain single, roughly 4.33-inch figurines in impressive and heroic poses, as well as special scenery packs with Batman and Superman villains The Joker and Darkseid.
Chicago Toy & Game Group Unveils Keynote Speakers for Its 2013 Toy & Game Innovation Conference
The seventh annual Toy & Game Innovation Conference (T&GCon), designed by Chicago Toy & Game Group, will feature three keynote speakers to headline the sessions on November 21 and 22: Adi Golad, founder of Goliath Games; Dan Klitsner, founder of KID Group; and Philip Sheppard, acclaimed film and event composer. Sheppard will present Thursday morning, and Golad and Klitsner on Friday. The two-day event will take place at Chicago’s Navy Pier, and will cover informational topics including prototype presentation, global trends, sales distribution, and the changing nature of the play-scape.
Fisher-Price Launches Share the Joy! Campaign
Fisher-Price has launched a new holiday digital advertising campaign called “Share the Joy,” which moves away from traditional product features to original video vignette-ads. Each of three videos has its own distinct story line, and the ads feature holiday carols, including, “Jingle Bells,” “Deck the Halls,” and “Carol of the Bells,” with re-written lyrics from a child’s point of view.
The brands and products highlighted in the videos include Laugh & Learn, Little People, and Imaginext.
Nominations Open for 2014 “Wonder Women” Awards
Women in Toys (WIT) is accepting nominations for the 10th Annual Wonder Women in Toys, Licensing, and Entertainment Awards. Winners will be announced at an awards dinner on February 17 during Toy Fair Week in New York City. The awards program recognizes and celebrates leaders, innovators, and other powerful women who have made lasting contributions to the toy and entertainment industries.
Industry stakeholders are invited to nominate a co-worker, client, associate, family member, or acquaintance for consideration in one or more of the following categories: designer/inventor, licensing and entertainment, manufacturer, rising star, marketing PR, and retailer. Nominations may be submitted online, and tickets are currently available for purchase.