November 20, 2013

Banner Spielwarenmesse

Walmart Matches Competitors’ Black Friday Deals One Week Early

Holiday shoppers can start shopping for deals at Walmart before Black Friday. At 8 a.m. on November 22, the retailer will start a pre-Black Friday savings event in stores and online, lowering prices on popular toys and electronics to match select Black Friday offers from Target, Toys “R” Us, and Best Buy one week early. Toys and electronics that are part of Walmart’s pre-Black Friday event include LeapPad 2, Little Tikes Cozy Coupe, and Skylanders and Infinity starter packs.
Walmart’s official Black Friday events will take place at 6 p.m. and 8 p.m. on Thanksgiving Day and 8 a.m. on November 29.

Hazardous Toy Dolls Seized at U.S. Ports

On Tuesday, U.S. Customs and Border Protection (CBP) officers and Consumer Product Safety Commission (CPSC) investigators seized more than 200,000 toy dolls arriving from China due to high levels of phthalates. A total of 10 shipments valued at nearly $500,000 were seized at ports around the country.
The Commercial Targeting and Analysis Center (CTAC) targeted the shipments, due to the potential of containing items prohibited in the U.S. and presenting a safety threat to children. They were flagged as high risk after CTAC identified key commonalities in the hazardous products.
CPSC compliance investigators are assigned to several major ports across the country, and work side-by-side with the CBP to examine shipments of potentially unsafe imported consumer products.

ASTRA Sells Out Exhibit Hall for 2014 Marketplace & Academy

The exhibit space for the American Specialty Toy Retailing Association’s (ASTRA) 2014 Marketplace & Academy in Phoenix, Arizona, has sold out months in advance of the event. The exhibit hall will be the biggest ever for ASTRA, and will feature more than 80 first-time ASTRA exhibitors.
ASTRA’s Marketplace & Academy will be held in Phoenix from June 8 to 11. More information is available at or by calling 1 (800) 591-0490. Registration opens in January.

Women in Toys and Walmart to Collaborate at Toy Fair 2014

WIT and WalmartWomen in Toys (WIT) and Walmart will once again collaborate to help women-owned businesses pitch children’s products and brands to Walmart buyers at the 111th American International Toy Fair in February 2014.
Scheduled for February 18, the Second Annual WIT-Walmart Women’s Global Economic Empowerment Initiative will kick off with a morning panel discussion featuring Raquel Taylor and Kelly Deimel of Bobo Buddy. Immediately following the panel presentation, by-appointment-only pitch meetings between women-owned toy companies and Walmart buyers will take place in Room 1C01 at the Jacob K. Javits Convention Center.
Companies that would like to apply for Walmart pitch meetings must complete the online application form by December 30. Accepted applicants will be notified by February 1. For more information, contact Patti Becker at and (203) 321-6813.

Icing Introduces Exclusive Monopoly-Inspired Collection

IcingIcing has teamed up with Hasbro to design a capsule collection of jewelry and accessories inspired by Hasbro’s popular Monopoly game. This exclusive collection is designed in metallic gold and bedazzled jewels, featuring chain link, beading, and glitter details on pieces including a charm bracelet, stud earrings, and more.
To celebrate, Icing is also launching an Instagram “Glam Game” promotional sweepstakes in which fans are encouraged to snap and upload photos of themselves. The grand prize is a seven-day cruise for two on Carnival Cruise Lines. Official “Glam Game” sweepstakes rules can be found on Facebook.




A Squared Entertainment and Genius Brands International to Merge

Genius Brands InternationalGenius Brands International Inc. and A Squared Entertainment LLC are merging to form an intellectual property (IP) and multimedia content creation and distribution company focused on branded content with a purpose for kids. The assets of both companies will be consolidated under the Genius Brands International banner.
In addition to producing original content with subject matter experts, the company will develop interactive digital entertainment in all formats, including broadcast, online, mobile, tablets, and more.


Safari Ltd. Is Official TIF Toy Bank Sponsor

Safari Ltd. has been named the official sponsor of Toy Industry Foundation’s (TIF) The Toy Bank for 2014. Its sponsorship includes a $10,000 donation in support of TIF’s mission to bring joy, comfort, and learning to kids in need.
Earlier this month, Safari committed to donating up to 2,500 toys, to be distributed to children in need throughout the upcoming holiday season. The Toy Bank collects millions of toys from generous companies and distributes them to thousands of children’s charities nationwide.

Little Pim Partners with VTech for Foreign Language Content

Little Pim has partnered with VTech for the Little Pim foreign language video series for preschoolers. The series will be available for the InnoTab Learning Tablet range starting December 1 in VTech’s Learning Lodge app store, which is home to educator-approved downloadable content and curriculum.
The Little Pim videos help kids learn 360 words and phrases in a second language. The videos will be offered in English, Spanish, French, Mandarin Chinese, Italian, and German.

Toy Business Forum Brings Knowledge to Spielwarenmesse eG

Toy Business ForumThe Toy Business Forum offers extra knowledge for exhibitors and visitors at Spielwarenmesse eG. At the forum, scheduled for January 29 to February 3, experts will speak on the latest toy trends as well as unusual marketing tools.
Christian Blümelhuber, professor at the Berlin University of the Arts, will tackle the subject of future management, while toy specialist Reyne Rice will reveal the latest developments in the international toy market. Andreas Haderlein will discuss what strategies tomorrow’s shops should adopt.
The presentations will be given in German and English. A detailed overview of topics is available at

Keeping It Fresh for Kids Sends Them Running to the Store

So many toys and video games are introduced each year. Many of them succeed at selling in and selling through, others flop, but manufacturers who have the wherewithal to get involved with their customers have the opportunity to draw in more customers, and to get their currently satisfied customers talking about their purchase and even send them running back to buy more. Read more…

Not Your Average R/C Toys

Give a child a R/C controller, and he or she will be occupied for hours, steering or flying whatever device it is around the room or outside. Give a child an iPhone and chances are your contacts will end up being deleted, you’ll be left with 350 pictures of the inside of your little boy or girl’s mouth, and your phone will soon self destruct—but, that’s about to change. Read more…

Play Me a Song, Sweet Music Kit

littleBits, the creator of an open-source library of electronic “bits” that snap together with magnets for learning and play, partnered with Korg, a leading global manufacturer of electronic musical equipment, to create a kid-friendly music-making machine, and I was lucky enough to get in on the action. On November 7, the new littleBits Synth Kit was unveiled at Le Poisson Rouge in New York City’s Greenwich Village. The collaboration of Korg with littleBits may not seem obvious, but it is actually genius. Read more…

Toy Industry Advocate Aaron Locker Dies at 86

Aaron Locker, a trusted advisor to members of the U.S. toy industry and a pioneer in toy safety standardization, passed away on November 15 at the age of 86, as reported by the Toy Industry Association (TIA). Over the course of four decades, Locker served as the Toy Manufacturers of America’s (now TIA) general counsel and the “institutional memory” of its board of directors. He was instrumental in the development of the first U.S. toy safety standards approved in the mid-1970s.
Locker also served in the Armed Forces in World War II, and was a member of the U.S. Chamber of Commerce, chairing its committee on product safety.

Walmart Reports Q3 Earnings Per Share, Updates Full Year Guidance

Wal-Mart Stores Inc. (Walmart) reported third quarter diluted earnings per share from continuing operations (EPS) of $1.14, a 6.5 percent increase compared to last year’s $1.07, which reflects $0.01 per share from Vips restaurants in Mexico now in discontinued operations.
The company forecasted fourth quarter EPS guidance to range between $1.50 and $1.60. This guidance includes the impact of approximately $0.10 per share for previously disclosed items, including store closures in Brazil and China, and an ending retail franchise agreement in India. Accounting for these factors, the company's guidance for fourth quarter underlying EPS is between $1.60 and $1.70.
The company updated its full year EPS guidance to range between $5.01 to $5.11. Walmart’s guidance for full year underlying EPS will be between $5.11 and $5.21.

Brought to you by
the publishers of
The Toy Book


Flying Heroes




Check out THE TOY BOOK!

The Toy Insider

The Halloween Insider

The Toy Book Toy Report is published by Adventure Publishing Group, Inc.,
307 Seventh Avenue, Room 1601, New York, NY 10001.
If you have information that may be of interest to Toy Report,
contact the editors by email or call (212) 575-4510; or fax information
to (212) 575-4521.
Closing is Friday morning before the following week's issue.

If you would like to advertise in The Toy Book Toy Report, please email
Laurie Schacht: or
Jonathan Samet:

If you would like to make a change to your subscription to
The Toy Report or Total Licensing Report, please email Be sure to mention which Report
you are referring to.

Check out The Toy Book BLOG!



The Toy Report

Jonathan Samet

Editorial Director:
Jackie Breyer

Senior Editor:
Marissa DiBartolo

Associate Editor:
Ali Mierzejewski

Associate Editor:
Phil Guie

Assistant Editor:
Christine Duhaime

Editorial Assistant:
Kara Faulk

Editorial Interns:
Anisha Robertson
Deanna Atkins

Production Director:
Anthony K. Guardiola