Funko and Mindstyle Form Alliance with Sights on China and Southeast Asia

PopAsiaFunko and Mindstyle International have reached an agreement for a strategic alliance in greater China and southeast Asia. The new alliance will build on Funko’s existing position globally and create new growth opportunities.

Funko will retain creative, marketing, and sales responsibilities for its portfolio of iconic collectibles, which include its Wacky Wobbler Bobble-Heads, Wisecracks, Mystery Minis, and the ultra collectible Pop! Vinyl Figures. Mindstyle—a global creative, development, and manufacturing company based in China—will bring strong product development with Pop! Asia and premium product lines, local distribution, and a history of initiatives for the Asia market.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube