China Toy Fair


Gameloft and Mattel Launch Uno & Friends

uno-and-friendsGlobal digital and social game publisher Gameloft and Mattel launched Uno & Friends. Available for free on Android, iPhone, iPad, and iPod touch, Uno & Friends brings an entirely new social dimension to the classic, fast-paced, and competitive gameplay of Uno. With multiplatform play, Uno & Friends can be played anywhere at any time.

Fans can now drop Wild Draw Fours and Reverse Cards on friends, family, and Uno players the world over via smartphones and tablets. Invite and challenge up to three other players in real-time using social networks, and explore unprecedented customization for the most complete Uno experience on digital devices.

A complete list of features includes:

  • Creating games and inviting friends and family to play, or challenge millions of Uno fans worldwide;
  • Customizing game with fun backgrounds, themed card deck designs, and special effects;
  • Utilizing Boosts and Super Boosts to strategize to win;
  • New weekly and all-time leaderboards to see stats against friends and other Uno players
  • Challenging up to three other players in real time with online multiplayer matches over 3G or Wi-Fi;
  • Competing against iOS and Android players, with a Facebook version coming soon; and
  • Connecting via Facebook Connect and Game Center on iOS and Facebook Connect on Android

Uno & Friends is now available for download for free on iPhone, iPad, iPod touch, and Android phones and tablets, with a Facebook version coming soon. See the trailer here.