Gary King Appointed Executive Vice President General Manager at RedwoodVentures

Gary King is the new executive vice president general manager at RedwoodVentures.

The former general manager of Crayola comes to the maker of Smooshy Mushy and Smashy Mashy from Cidrines, where he helped the Puerto Rican breadmaker gain awareness and market share in the U.S. King will focus on global opportunities for RedwoodVentures, including the company’s entrance into the food category with the Foodie Surprise brand.

“As we continue to grow and expand around the world, we’re always looking for ways to enrich the play experience and to surprise and delight kids in new ways,” says Andy Wiseman, CEO of RedwoodVentures. “Gary’s extensive experience will help us to broaden and accelerate this mission with his experience in the toy and food aisles.”

“I am incredibly excited to become part of the RedwoodVentures team,” adds King. “Redwood is a terrific company with wide range of solid brands, and we’re known as fast innovators in the trade. Exciting time to be coming aboard and I look forward multiplying our momentum.”

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.