Gemma Stone Shoppie Launches with Fan Contest

GemmaStoneTo celebrate “Colorful Friday” and the launch of the new Special Edition Gemma Stone Shoppie Doll, Moose Toys is launching the “Make the World Sparkle and Shine” fan contest.

To enter the contest starting on Nov. 25, fans must submit 4 to 6 sentences describing how they add “sparkle” to their world by helping out their friends or their community. Entries must be sent by mail and include a photo, along with an official entry form including parent or guardian permission. The grand prize winner will receive a $10,000 scholarship and 10 first-prize winners will win a Special Edition Gemma Stone Shoppie Doll.

The Special Edition Gemma Stone Shoppie Doll will be available in stores and online on Nov. 24 as part of Walmart’s Black Friday promotion. The Special Edition features deluxe stylings and details in her outfit and accessories, like the fur cape, glitter stockings, and tinsel hair, and is expected to sell out quickly.

This special Shoppie doll is inspired by the original Gemma Stone, a one-of-a-kind Shopkins character that was sold last year for $21,500 in a charity auction to benefit the Toy Industry Foundation. The doll is packed with four exclusive Shopkins, and comes with her own fashion bag and VIP card that allows special access and rewards on the Shopkins app.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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