The adventures of Rainbow Rangers are swinging into new countries around the world.
Following the recent news that Never Wrong Toys inked a deal to serve as master toy partner for the property, Genius Brands International revealed new broadcast and streaming deals to expand the reach of Rainbow Rangers to entertain audiences on a global scale. The series about a team of seven girls who serve as “Earth’s first responders” can be seen on Genius Brands’ Kartoon Channel! alongside other platforms in various countries, including Amazon Prime Video, Netflix, HBO Max, and more.
“The recent success of Rainbow Rangers reminds me of the early trajectory of Strawberry Shortcake, which started with Kenner, but moved to Bandai Toys, and Playmates, where it eventually drove a highly successful, multi-billion-dollar global licensing program,” says Genius Brands’ Chairman and CEO Andy Heyward. “We are taking a page from the Strawberry Shortcake playbook, with Emmy Award-winning producer Mike Maliani of that property leading the production of Rainbow Rangers in season three, introducing a twist in the new season — the addition of a scent in the storyline! Not unlike Strawberry Shortcake where all the dolls and products were scented, the dolls and products coming forth from Rainbow Rangers will be scented as well. We believe this will be a huge driver in the girls’ product category.”
Broadcast partners for the first two seasons of Rainbow Rangers include: Netflix (U.S., U.K., Canada, Australia, New Zealand, Middle East); Amazon Prime Video Direct (U.S., U.K.); Nickelodeon (U.S.); Kartoon Channel! (U.S.); HBO Max (Latin America); Nickelodeon and NOGGIN (Latin America); CCTV (China); Televisa (Mexico); Treehouse (Canada); Cartoonito (Italy); Nine Network (Australia); TVNZ (New Zealand); HOP (Israel); TV2 (Hungary); NOGA (Israel); Mini Mini (Poland); Canal Panda (Portugal); Discovery Kids (Middle East); Mediacorp (Singapore); Awesome TV (Malaysia); and Pikaboo (Serbia, Montenegro, Macedonia, Slovenia, Croatia, Bosnia, Herzegovina).
Rainbow Rangers season three is expected to debut next year.
