Genius Brands International, Inc., announced that, in partnership with Nokia Corporation, it will bring exclusive mobile apps that run on Microsoft Corp.’s Windows Phone platform to the Nokia Lumia range of devices, including the Lumia 900 on AT&T.  The Ready, Play, Learn line is being developed to offer learning opportunities by bringing education to mobile technology. It creates a new way to help prepare children for the preschool-to-kindergarten transition by empowering parents with state-of-the-art tools to help them. Genius Brands’ Sing ‘n Play Pals are the first apps in the Ready, Play, Learn kindergarten readiness program using music to educate and entertain the youngest app users.

The first two apps in the Sing ‘n Play Pals series are in development and are scheduled for launch this summer. The try and buy Baby Genius apps will feature free and premium content available at the option of the parent unlocking additional content. The next apps in the Ready, Play, Learn line of educational apps are scheduled for launch in the 4th quarter.

Rexi the Dinosaur and Bubbles the Bear will be the first Baby Genius characters to star in the Sing n’ Play Pals  line of apps designed to bring the Baby Genius characters to life, with entertaining animated movements that let children interact with the characters, learn, and play games. Children will be able to interact and talk to Rexi or Bubbles, and the Baby Genius characters will repeat anything they hear said. Kids will be able to make them giggle, wiggle, play an instrument, kick a soccer ball, and eat a sandwich.  Users will be able to video record their experiences and send the videos to friends via email, or share the videos on social networking sites such as YouTube and Facebook.

This post was originally written by Sierra McCleary-Harris and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.