Spin Master has declared today, Aug. 11, the first-ever Global Kinetic Sand Day.
The toy manufacturer is collaborating with Hilaria Baldwin, co-host of the Mom Brain podcast, for a social media takeover to commemorate the occasion. Families are encouraged to head over to the @KineticSand Instagram account today to watch Baldwin and her kids get creative with Kinetic Sand and grab some of their own to mold it, slice it, and squish it themselves. Anyone who wants to join in on the celebrations can share their sandy adventures on social media using the hashtag #KineticSandDay.
This fall, Spin Master is launching two new Kinetic Sand sets: the Kinetic Sand Sandwhirlz Playset and the Kinetic Kalm Zen Box. The Kinetic Sand Sandwhirlz Playset is inspired by the drop-and-squish play pattern on social media. Priced at $19.99, the set features a built-in play area, more than 10 tools, and 2 pounds of Kinetic Sand (red, yellow, and blue) that kids can use to customize creations and reveal surprise sand explosions.
The Kinetic Kalm Zen Box is the first Kinetic Sand kit specifically designed for adults. Priced at $29.99, it features 2 pounds of sand and three tools that adults can use to create a soothing and mesmerizing sensory experience in a modern, table-top tray.
