Global Toy Conference Shows Traders How to Get Customers Into Their Shops

Next month at the Global Toy Conference at Spielwarenmesse on January 2, traders can learn how to get customers into their shops from experts. The complete program includes three modules, including pricing strategy, product presentation, and sales methods.

Speakers, including Christoph Knappik, Dr. Andreas von der Gathen, Professor Wilfried Leven, Hans Jürgen Resas, Dr. Hans-Georg Häusel, and Ingo Vogel, will each provide expert input with presentations based on each of the categories mentioned. Traders will learn how to prepare themselves for long-term success.

Trade visitors can find more information on the 5th Global Toy Conference and obtain conference tickets in conjunction with their Spielwarenmesse entrance ticket at www.globaltoyconference.com.

About the author

Deanna Atkins

Deanna Atkins is the editorial assistant at Adventure Publishing Group. She helps the editorial team on leading trade magazines The Toy Book and The Licensing Book, and contributes online at toybook.com, licensingbook.com, and thebigtoybook.com. When she’s not trying to keep up with Toy Insider Mom Laurie Schacht, she can be found reviewing kids’ CDs, DVDs, and books while daydreaming about the upcoming How to Train Your Dragon sequel and reading the dictionary. Follow her on Twitter @Deeeannuh and keep up with her bi-weekly, sometimes funny commentaries on toybook.com.