Global Toy Sales Rise Seven Percent

Toy industry sales are up 7 percent overall (January-September 2015) across 11 global markets, according to The NPD Group. Russia, Mexico, and Poland show growth that surpasses established markets, with double-digit growth through the third quarter of this year.

Russia is showing the fastest growth among the markets that NPD tracked globally. Despite the country’s high inflation, Russian consumers are spending more money on toys and are buying more of them. The largest super-category in Russia is building sets, which has been growing 50 percent faster than the rest of the toy market.

The study also shows that the top three best-selling toys in the U.S. is the Hot Wheels Car Basic Assortment from Mattel, Minecraft Mini Figures Assortment from Mattel, and Paw Patrol Basic Vehicle with Puppy Assortment from Spin Master.

Global Toy Industry

 

 

Top Three Best-Selling Toys, By Country*

United States
1) Mattel – Hot Wheels Car Basic Assortment
2) Mattel – Minecraft Mini Figures Assortment
3) Spin Master – Paw Patrol Basic Vehicle with Puppy Assortment

Canada
1) LEGO – LEGO Minifigures
2) Mattel – Hot Wheels Car Basic Assortment
3) LEGO – City Great Vehicles

United Kingdom
1) LEGO – LEGO Minifigures
2) Flair Preziosi – Shopkins 2 Pack
3) Mookie Toys – Smart Trike 4-in-1 Trike Assortment

Russia
1) Mattel – Hot Wheels Car Basic Assortment
2) Hasbro – Furby Boom
3) Hasbro – Furby Sunny

Mexico**
1) Mattel – Hot Wheels Car Basic Assortment
2) Mattel – Hot Wheels 5 Cars Giftpack Assortment
3) Mattel – Superman & Batman Articulated Figures

Poland
1)  Hasbro – Furby Boom
2)  Mattel – Hot Wheels Car Basic Assortment
3)  Mattel – CARS 2 Single Car Assortment
*Source: The NPD Group, Inc. / Retail Tracking Service, January-September 2015
**Source: The NPD Group, Inc. / Retail Tracking Service, February-September 2015

About the author

Jackie Breyer

Jackie Breyer

Jackie Breyer is the vice president of Adventure Media & Events, and group publisher of The Toy Book, The Toy Insider, and The Pop Insider. She has been reporting on retail and toy industry trends for more than 20 years. Jackie has been featured in the Netflix series The Toys That Made Us, The History Channel’s The Toys That Built America, and Nat Geo’s The ’80s Top 10: Toys, as well as The TODAY show, CNBC's Power Lunch, NBC News, CNN, MSNBC, Yahoo Finance, Cheddar, and more. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. A true ’80s kid, Jackie is a fan of Back to the Future, Ghostbusters, Super Mario, Care Bears, My Little Pony, and Archie Comics. Her first Cabbage Patch Kid was named Cecily Aretha. She still has her charm necklace, and her Garbage Pail Kid card collection is bigger than yours. Jackie has successfully trained her kids Lena and Henry to be Mario Kart experts. You can follow her on social media @jackiebreyer and connect with her on LinkedIn.

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