China Toy Fair


GoldieBlox Now Available at Toys “R” Us

426d8c3eec5493dbc7104dec07c391bb_largeInspiring the next generation of female engineers, GoldieBlox, a toy company founded by Stanford engineering graduate, Debbie Sterling, introduced Goldie, the girl inventor who loves to build, to Toys “R” Us customers. GoldieBlox and the Spinning Machine, the debut story and construction set, is now available in all Toys “R” Us stores nationwide and online at Toysrus.com.

GoldieBlox and the Spinning Machine is the first product available from GoldieBlox. In Goldie’s debut story, she decides to build a spinning machine to help her dog, Nacho, chase his tail. Soon, the whole gang wants in on the action. Girls can help Goldie build a belt drive to spin everybody.

GoldieBlox, for girls ages 4 to 9, is located in the Construction Set section of Toys “R” Us, and can also be purchased online at Toysrus.com.

Debbie Sterling, a Stanford University engineering graduate, founded GoldieBlox in 2012 when she noticed that while engineers are solving some of the biggest challenges are society faces, the field is dominated by men, much due to the lack of female engineer role models. GoldieBlox was created to get girls interested in engineering, develop their spatial skills and build self-confidence in their problem solving abilities. The company was initially funded on Kickstarter (only nine months ago) with a $150,000 goal and finished being 190 percent funded with 5,519 backers and $285,881 pledged.

The company is developing additional construction sets that will continue to build Goldie’s story.

Watch girls turn pink into gold in GoldieBlox’s store launch video: