David Norman | Source: Goliath/The Toy Book

A new era of leadership has begun at Goliath North America.

David Norman has announced his retirement and is passing the torch to Peter Boutros who steps in as the company’s new president. Boutros joins the company from the Sears spinoff Kenmore/Craftsman/Diehard (KCD) and previously held roles at Disney and RSI Development. For the past two years, he’s served as vice-chair of the Goliath advisory board.

“It has been my honor and privilege to serve this great company for the last 13 years. I am proud of the Goliath team and all we have accomplished,” Norman says. ” This is the right time for a change in leadership and I have all the confidence that Peter will continue to lead the organization to great success.”

In a recent interview with Mary Couzin at People of Play, Norman explained his departure and his desire for more family time.

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“It’s an absolute privilege to take the reins from here to lead the local teams and work with our global brand and development team s to expand the already vast portfolio and bring new business opportunities to our channel partners and playful experiences to children and families across the U.S. and Canada,” Boutros says. “A key priority will be to spearhead go-to-market opportunities of owned international brands such as Wahu, a hugely successful Australian brand in the outdoor play and recreational categories.”

Due to Boutros’ new role, longtime Hasbro executive Wiebe Tinga will assume the open seat on the board.

Goliath was founded by Adi Golad in 1980 and continues to remain a family-owned business.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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