AstraLogoProfessional education specialist Greg Choyke has joined the American Specialty Toy Retailing Association (ASTRA) as its director of education. In the newly created position, Choyke will lead ASTRA’s effort to increase access to and participation in innovative professional educational programs that will help ASTRA members strengthen their business.

ASTRA will be introducing a new education initiative for independent toy retailers at its annual Marketplace & Academy, to be held June 7 to 10.