GUEST BLOG: The Generation Born Online is Changing Business Models

by Andy Marken, Marken Communications

If you’re a parent, you have to wonder how a kid can start out knowing zip, zero, nada and in the blink of an eye, they’re rocket scientists! Our son was always handy in managing the VCR, but now that everything is online who cares?

Today’s youngsters—the iGen (interconnected)—don’t know what a VCR is or video tape, they were born wired. Instead of being propped up in front of a television, they’re online.

It’s estimated that 40 percent of U.S. children under the age of 12 will go online at least once a month this year. Nearly half will do so by 2015.

To read the rest of Andy Marken’s original article, click here.

To read Andy Marken’s series on social media, as featured in The Toy Book, click here.