Gund Bear Image

GUND launched the How Do You Hug campaign, a social media-driven charitable effort that transforms expressions of love into real-world comfort for children in need. GUND fans can share joyful messages on social media using the How Do You Hug companion website to participate. Each shared message fills up the “Hug-O-Meter,” and for every milestone reached, GUND will make a donation of stuffed animals to a prominent charitable organization.

To participate,visit www.howdoyouhug.org.