Gund has signed a licensing deal with Pretty Ugly, LLC, to make Uglydoll-branded plush characters. Gund, the plush division of Enesco, LLC, will begin selling and shipping Uglydoll plush products to current and new retail customers worldwide this summer, while Pretty Ugly, LLC, will focus its efforts on expanding licensing programs across multiple product categories for the Uglydoll brand.
The Uglydoll line was launched in January 2001. Created by artists David Horvath and Sun-Min Kim, who started with a drawing of a playful orange character known as Wage, the line has grown into a line of characters, stories, and products for all ages.
This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.