Gund to Launch New Huggy Buddha Product Line

Gund.Large Huggy BuddhaGund will release a new product line under license with Huggy Buddha International. Brokered by Remarkable Brands Inc., this global, multi-year agreement covers all retail channels, including department stores, mid-tier specialty stores, and more. The product line will launch in early fall.

Sandra de Vries, who wanted to give her first grandchild a laughing Buddha plush as a good luck symbol for a happy life, created Huggy Buddha in 2010.

The new line will include familiar Huggy Buddha fan favorites, while offering expanded colors and formats:

About the author

Tatyana Bellamy-Walker

Tatyana Bellamy-Walker

Tatyana Bellamy Walker is an editorial intern for Adventure Publishing Group and assists the editors with the leading trade book magazines, The Toy Book and The Licensing Book and online at toybook.com and licensingbook.com. As a student journalist for the New York Amsterdam News and Teen Voices with Women's eNews, she enjoys giving a voice to minorities in mainstream media. Next year, she will be the assistant news editor of her college newspaper The Oswegonian. You can follow her on Twitter at @bell_tati.

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