Gund will release a new product line under license with Huggy Buddha International. Brokered by Remarkable Brands Inc., this global, multi-year agreement covers all retail channels, including department stores, mid-tier specialty stores, and more. The product line will launch in early fall.
Sandra de Vries, who wanted to give her first grandchild a laughing Buddha plush as a good luck symbol for a happy life, created Huggy Buddha in 2010.
The new line will include familiar Huggy Buddha fan favorites, while offering expanded colors and formats:
- Large Huggy Buddha will be available in an 11-inch gray format.
- Medium Huggy Buddha will be available in a 7.5-inch format in blue, pink, and gray.
- Huggy Buddha Backpack Clip will feature a 4-inch plush and a high-quality metal ring clip.