December is finally here, which means holiday ad campaigns are in full swing.
Today, Hape announced its “Unwrap Their Potential” campaign, which shows that the holidays are about kids finding new ways to play and develop useful skills — not just opening presents. The campaign emphasizes creativity and imagination through Hape’s latest products.
“As we head into the holidays, we’re always reminded of what it means to spark true joy in a child when they unwrap their very first gift of the season,” says Fred Jordan, senior marketing manager at Hape. “This year’s campaign captures Hape’s promise to deliver the highest quality toys that last beyond the first unboxing and unwrapping. Our toys last through generations, inspiring young imaginations as they love learning through play. “
The campaign is being pushed on YouTube, Instagram, Facebook, and Tik Tok throughout the month and highlights some of Hape’s hottest toys of the year. The most popular toys from Hape this year include the Monster Math Scale, Pepe the Pull Along Dog, Penguin Musical Wobbler, and Railway lines.
