Hasbro Inc. promoted John Frascotti to president, effective immediately. He will continue to report to Brian Goldner, who became chairman and CEO of the company.
In this role, Frascotti will continue to lead Hasbro’s product design and development, global marketing, digital gaming, entertainment, and consumer products initiatives.
Frascotti joined Hasbro in 2008 as CMO and became president of Hasbro Brands in 2014. During his tenure, he has played a critical role in the re-imagination and re-invention of Hasbro’s portfolio of brands including Transformers, Nerf, My Little Pony, Monopoly, Magic: The Gathering, Play-Doh, and more. His experience in brand building, brand marketing, digital marketing, and entertainment to has contributed to expanding the reach of these brands globally.
