Hasbro has acquired the rights to manufacture and distribute the Pie Face game under license from Rocket Games. The company will launch the game in multiple markets, including the UK and the U.S. in October.
To play, players load the arm with whipped cream or the included sponge and take turns sliding their head through the mask and spinning the spinner. Players turn the handle the number of times indicated on the spinner and a face full of whipped cream will surprise someone when the tension of the arm builds. The game will include a throwing arm, chin rest, splash guard mask, spinner, and sponge.
“We saw the overwhelming response to the video of a family playing the Pie Face game on social media and heard from many of our fans asking for the game,” said Jonathan Berkowitz, vice president of global marketing and strategy for Hasbro Gaming. “We are always listening to our fans to deliver the most exciting and fun gaming experiences, and thanks to the team at Rocket Games, we are thrilled to bring the game to new markets in just a few months.”
