Hasbro x Cartamundi

Hasbro‘s global response to the COVID-19 pandemic continues to grow as the Rhode Island-based toy and entertainment company uses its resources to support families and healthcare providers.

Following the launch of its Bring Home the Fun campaign last month and its philanthropic support of Save the Children and No Kid Hungry, Hasbro and its partner factory, Cartamundi, have retooled to produce 50,000 face shields each week. The personal protective equipment (PPE) continues to be one of the most-needed supplies in the fight against COVID-19.

This week, Congressman Richard Neal (pictured top) paid a visit to the facility in East Longmeadow, Massachusetts to see first-hand how Hasbro and Cartamundi have converted the games factory — which typically runs production lines for cards and games including the Monopoly, Pokémon, Bicycle, and Hoyle brands — into a PPE operation. The output from the factory will be donated to hospitals in Massachusetts and Rhode Island.

Hasbro Cares

Hasbro’s Wizards of the Coast division is supporting its Wizards Play Network (WPN) member stores by offering a reprint of its Magic: The Gathering Mystery Booster, and will be allocating these decks to WPN member stores at no charge, for sale to consumers at a later date. Additionally, Wizards of the Coast is allowing local game stores to accept admission fees — up to $10 — for tournaments they run on Magic: The Gathering Arena. Wizards is also supporting the American Red Cross and donating products to Operation Gratitude and the USS Comfort. In partnership with Take This, Wizards is creating content to help deal with anxiety and mental health during times of isolation.

The wide-ranging scope of Hasbro and eOne’s initiatives also includes donations to multiple organizations and Hasbro’s position as the presenting sponsor of Design for Change’s #DoGoodFromHome Challenge. The program is designed to inspire kids to connect through kindness, using their compassion and creativity to do acts of good from home. For every act of kindness using #DoGoodFromHome, Hasbro will donate to up to 25,000 toys and games to children of COVID-19 Essential Workers.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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