DeNA Co., Ltd., and Hasbro have entered into an exclusive three-year agreement to develop and publish mobile games based on the Transformers franchise. The first Transformers game from DeNA will be released on the Mobage social gaming platform for iOS and Android mobile devices worldwide, with the exception of Japan, later this year.

This post was originally written by Loren Moreno and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.