Hasbro Expands Play-Doh Brand with Slime, New Compounds

Today, in celebration of World Play-Doh Day, Hasbro revealed plans to expand the Play-Doh brand beyond its classic dough with slime and compounds.

It could be argued that Play-Doh is the original modeling compound that predated the current compound trend by several decades, and its latest offerings take the tactile and sensory experience into new directions with the introduction of Krackle, Cloud, Foam, Putty, and Slime — all for kids ages 3 and up and available at retail this fall.

PLAY-DOH KRACKLE COMPOUND 2-PACK ASSORTMENT

Play-Doh Krackle is scrunchy, crunchy Play-Doh Slime with internal beads and bright textures. Each set is randomly packed in four color varieties. Available at Five Below, Meijer, and Joann.

PLAY-DOH PUTTY COMPOUND ASSORTMENT

The pliable Play-Doh Putty texture is a tactile sensory experience that kids can squish and squash in different ways. The Putty comes packed in a metal tin for storage. Available at Target, Meijer, Joann, and Amazon.

PLAY-DOH SLIME COMPOUND 3-PACK ASSORTMENT

There are two metallic Slime colors in each pack of premade slime, and each batch comes in recyclable containers with lids for kids for storage and reuse. Each set is randomly packed in two color varieties. Available at Target, Five Below, and Meijer.

PLAY-DOH SLIME COMPOUND SINGLE ASSORTMENT

The premade Play-Doh Slime Compound comes in 3.2-ounce containers. Each set is randomly packed in one of eight colors. Available exclusively at Five Below.

PLAY-DOH SUPER CLOUD COMPOUND ASSORTMENT

With its soft and light texture, kids will enjoy a unique sensory experience. Four ounces of puffy Cloud Compound come in resealable Slime containers with lids for storage. Each set is randomly packed in four color varieties. Available at Target, Meijer, Five Below & Joann.

PLAY-DOH FOAM COMPOUND Assortment

Play-Doh Foam is described as being “squishy yet firm, and relaxing yet exciting.” Foam keeps the shape that kids mold. Available at Target and Five Below.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.