Hasbro and Los Angeles-based Kilburn Live entered a licensing agreement to create, build, and operate Hasbro-themed family entertainment centers across the U.S. and Canada.
The indoor family entertainment facilities will create interactive, immersive entertainment experiences in multiple activity zones based on Hasbro brands.
Kilburn Live, in partnership with private investment company Goff Capital, hired former Main Event Entertainment CEO Charlie Keegan to head the division that will lead the development of the multiple-location rollout across North America.
The current Hasbro brands included in the partnership include My Little Pony, Monopoly, Mr. Potato Head, GI Joe, Clue, Battleship, Hungry Hungry Hippo, Trivial Pursuit, Chutes and Ladders, and more.

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.

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