Hasbro has launched the new Joy for All brand with its first product line Companion Pets. The first product in the line is Joy for All Companion Pet Cat, an animatronic pet designed to reach a new demographic this year.
The Companion Pet Cat is Hasbro’s first foray into products designed specifically for seniors. Inspired by consumer feedback, extensive consumer research with older adults and their caregivers nationwide were considered during the development of Companion Pets.
Joy for All Companion Pets build on Hasbro’s 15 years of expertise in animatronic technology. Companion Pets include exclusive technology that enables a purring experience the user can actually feel; response to petting, hugging, and motion through built-in sensors; authentic cat sound effects; and soft fur inspired by real felines.
The Joy for All Companion Pet Cat is available for purchase on joyforall.com and is offered in silver, creamy white, and orange tabby fur colors.
