Hasbro Inc. launched Hanazuki, a story-driven lifestyle brand, with the company’s first-ever animated digital series, Hanazuki Full of Treasures, premiering on YouTube and the YouTube Kids app.
Hanazuki, a spirited young moonflower, is at the center of a new galaxy, where she embarks on an unpredictable hero’s journey to save her moon from dark forces that threaten to destroy it. Through this adventure, she meets new friends and discovers a world full of surprises and new feelings, ultimately learning that her ever-changing moods prove to be quite powerful.
The series, produced by Hasbro Studios in collaboration with Titmouse Studios, will feature 27 11-minute animated episodes released throughout the year timed to the full moons. The first nine episodes are available now.
A digital app will launch in April, and there will be branded consumer product offerings throughout the year. A Hanazuki toy line inspired by the series will launch in June at select retailers and nationwide in August, featuring more than 175 collectible treasures and figures, plush items, and Bluetooth-enabled and app-connected wearables.
