China Toy Fair


Hasbro Launches New B-Daman Toys and App

B-DamanCrossFirePosterHasbro Inc. is expanding on the animated series, B-Daman Crossfire by bringing the series to the physical and digital play space with a new B-Daman toy line and app. The new animated series, B-Daman Crossfire, will air during Saban Brands’ Vortexx on The CW, the Saturday morning programming block beginning August 17. Hasbro is working under license from newly established, Manhattan-based rights management company Sunrights Inc., and with a development and manufacturing collaboration with Tomy on these products.

The new series, B-Daman Crossfire, takes place in East City, where the newest toy, B-Daman, has become all the rage. The series follows Riki Ryugaski, a quirky schoolboy with an appetite for adventure and mystery. After attending his first B-Daman tournament with friend and classmate Sumi Inaba, Riki develops a strong interest in the toy. Upon hearing a rumor about a secret B-Daman tournament that only a select few can participate in, Riki’s curiosity grows and he becomes determined to learn more.

With the launch of the new B-Daman toys from Hasbro, kids can choose which figures’ personality and fighting style best represents themselves in the B-Daman marble battles. Whether players want to enhance their rapid-fire, power, or precision skills in solo play against B-Daman targets or advance to competition levels with fellow battlers in engaging arenas, B-Daman play allows kids to create their own set of rules and games.

In addition, the new B-Daman line of toys will offer kids the opportunity to connect the physical figures with a digital experience. Players will be able to scan any B-Daman figure via the B-Daman app (available now for Android & Apple devices) on their mobile devices. The app recognizes the toy and allows the user to choose a figure for a digital experience. Kids can also manually enter their toys into the app by using a 14 digit numerical code found on cards included with each toy. bdamanstrikeAdditionally, the codes can be used online to unlock virtual B-Daman figures and gain access to exclusive digital content on the B-Daman Battles website. The B-Daman experience allows kids, both in the physical and digital world, to battle opponents from around the globe anywhere at any time.

The products include the B-Daman Figure, B-Daman Figure with Accessory, B-Daman Break Bomber Battlefield Arena, B-Daman Surge Strike Arena, and B-Daman Vertigo Spin Arena, which are available at most toy retailers and on HasbroToyShop.com.