Hasbro Licensing Expo Line-Up Includes New My Little Pony Toys, Littlest Pet Shop App, and More

Hasbro Inc. showcased new products at this past week’s Licensing Expo in Las Vegas from its key brands, including My Little Pony, Littlest Pet Shop, Nerf, Play-Doh, and more. The highlights from some of the company’s major lines included the following:

My Little Pony

June19 Equestria girlsLast year, Hasbro launched My Little Pony Equestria Girls, and this year marks the arrival of colorful fashion dolls, play sets, and vehicles inspired by My Little Pony Equestria Girls Rainbow Rocks, the new animated film set to debut this fall.

Littlest Pet Shop

Hasbro has released customizable style sets, figurines, and over 140 new pets inspired by the Littlest Pet Shop animated series. With this summer’s Littlest Pet Shop Your World integrated play app, fans can bring their pets to life digitally–as well as accessorize them and the rooms of their pet shop–by scanning the code included on each regular scale pet in the line. With this app, fans can also play a variety of mini-games and activities.

Nerf

June19 nerf Rebelle2 The 2014 N-Strike Elite line has a strong focus on improved power, speed, distance, and accuracy. Meanwhile, inspired by current pop culture trends and based on insight from girls, the Nerf Rebelle brand is designed to empower players with confidence, high performance action, and a stylish edge.

Play-Doh

Licensing continues to expand for Play-Doh as Hasbro reaches an agreement with Cencosud, a Chilean multinational retailer, to deliver a broad range of Play-Doh arts and crafts products including crayons, coloring pencils, finger paints, and stationary sets along with creative, entertaining, and educational books from Silver Dolphin. The Play-Doh brand also introduces Dohvinci art and design kits, which feature a design compound and innovative Styler tool intended for kids ages 6 to 14. Kids can create their own 3-D art designs by popping their favorite color into the Styler and squeezing it to create their own 3-D art design that sticks to wood, glass, paper, and other surfaces.