Hasbro Named Master Global Toy Licensee For UglyDolls

Hasbro Inc. was named the master global toy licensee for the UglyDolls franchise. The agreement between the toy company and STX Entertainment combines STX’s content creation, marketing, and distribution with Hasbro’s experience with creating toys that tie in with entertainment brands.

The UglyDolls franchise will debut with an animated feature film slated for a 2019 release via STXfilms. Additional UglyDolls projects are currently in the work across the company’s divisions, including STXtelevision, STXdigital, and STXsurreal.

The deal was brokered by Stephanie Sperber at White Space Entertainment.

About the author

Kelly Corbett

Kelly is an editorial assistant at Adventure Publishing Group. When she's not writing/playing/thinking about toys, she's probably spilling coffee on herself, laughing at her own jokes, or doing something awkward somewhere. As a quirky redhead, she one time tricked her friends into thinking she was the new face of Wendy's fast-food franchise as a prank. She's not, but a chili lover can dream right? You can follow her on Twitter @kcorbzz.