The hype for Snake Eyes: G.I. Joe Origins began at Toy Fair New York last year, and following a pandemic-related detour from its original theatrical launch last October, the big-screen reboot of Hasbro‘s popular military franchise is back on track for a July 23 debut. During the 2021 MTV Movie & TV Awards, Snake Eyes star Henry Golding unleashed a brief, yet action-packed first look at the film that has since been released online.
The short, 59-second trailer offers quick glimpses of the brewing rivalry between Snake Eyes (Golding) and Storm Shadow (Andrew Koji), along with a quick appearance by G.I. Joe’s Scarlett (Samara Weaving) and Cobra’s Baroness (Úrsula Corberó) — characters that first appeared in Hasbro’s 1982 G.I. Joe: A Real American Hero toy line.
Just minutes after the trailer debuted, Paramount Pictures released a second video entitled 5 Things You (Probably) Didn’t Know About Snake Eyes. The video delves into the filmmakers’ goal of updating the G.I. Joe lore for a new generation alongside longtime G.I. Joe comic book writer, Larry Hama.
Snake Eyes: G.I. Joe Origins premieres July 23, only in theaters. A kid-focused line of action figures, vehicles, and role-play items will hit stores this summer while a collector-focused wave of movie-inspired action figures will join the G.I. Joe: Classified Series this fall. The film was directed by Robert Schwentke (Allegiant) from a screenplay by Evan Spiliotopoulos, Anna Waterhouse, and Joe Shrapnel.
