Hasbro Inc. has chosen PTC Windchill FlexPLM as its product development solution. With PTC Windchill FlexPLM, Hasbro will be able to streamline and centralize its product development processes and data, as well as gain greater visibility into product data during all phases of design, development, and sourcing.
The product development system will allow Hasbro to more effectively centralize its processes throughout the product life cycle. By leveraging PTC Windchill FlexPLM’s proven architecture for hardline and soft goods management, Hasbro will have a single platform, with engineering data managed in PTC Windchill.
PTC Windchill FlexPLM harmonizes engineering data and processes with retail-related data and processes, bringing together typically disparate disciplines across the enterprise to improve understanding and collaboration, streamlining processes to boost productivity, and reducing costs to improve margins—all while driving new opportunities for innovation.
“Our consumers are at the heart of everything that we do, and we’ve been successful in delivering compelling and engaging experiences by listening to our consumers,” says John Frascotti, president of Hasbro Brands. “In order to both minimize product’s time to market and increase our team’s productivity and focus on innovation, we needed an efficient way to manage the planning, design, and delivery of all of our consumer products. We found the ideal solution with PTC’s Windchill FlexPLM platform.”
