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Hasbro returns to Comic-Con International in San Diego to showcase its pop-culture brands, including TransformersMy Little PonyKre-O, and G.I. Joe, as well as licensed toy lines for Angry Birds Star WarsMarvelStar Wars, and Star Trek. Hasbro will celebrate its popular brands and characters with a lineup of panels, autograph sessions, special edition toys, giveaways, and more.

Fans will also be able to experience the Telepods platform, a fully-integrated play experience for the mobile generation that “teleports” physical characters into digital gaming and app experiences. The Telepods line will be released this fall, and will be fully integrated into the new Angry Birds Star Wars II app, from Rovio Entertainment and Lucasfilm. The Telepods line uses new technology to allow kids to play in two ways—in the physical space, and through integration into top-tier apps.


Hasbro is releasing  Construct-Bots line of customizable Transformers action figures at Comic-Con and will also celebrate the Transformers brand’s 30th anniversary with different activities on July 18. Events include the Transformers 30th Anniversary panel at 12:00 p.m., where fans can get a first look at some of the special edition action figures, including the reveal of the winning figure of the first Transformers Fan Built Bot Poll.

For the first time ever on Transformers Prime, the Autobot, Bumblebee, will speak. Fans will have the opportunity to hear his voice at the Transformers Prime Beast Hunters panel, presented by Hasbro Studios and the Hub Network. The full-length episode featuring Bumblebee’s first words will air on the Hub Network on July 26 at 7:30 p.m. The Hasbro team will also provide a sneak peek of Predacons Rising, the movie epilogue to Transformers Prime Beast Hunters that will air on the Hub Network and be available on DVD later this year.

The Transformers: The Ride-3D poster, will also be presented by Universal Studios, celebrating the recent ride openings at their Hollywood and Orlando parks.

My Little Pony

The My Little Pony brand has an expanded presence at Comic-Con this year with its animated series, a new feature-length film, and a line of licensed goods. Comic-Con attendees will be invited to join special guests from Hasbro Studios and The Hub Network’s My Little Pony Friendship is Magic as they share behind the scenes details and a sneak peek into Season 4. My Little Pony fans will also have the chance to get autographs from the My Little Pony Friendship is Magic talent following the panel.

To celebrate the launch of My Little  Pony Equestria Girls, Hasbro  is handing out cutie marks and My Little Pony hair extensions on July 20. The first 475 fans in line will also receive a ticket to a My Little Pony Equestria Girls screening at Reading Cinemas in the Gaslamp district.


Hasbro is showcasing the new Kre-O Cityville Invasion building set line featuring Dr. Mayhem, who has created a supernatural squad including zombies, vampires, and ghosts to aid him in world domination. Building sets equipped with Sonic Motion Technology emit sound waves which trigger specific movements in Kre-O bricks, creating a live-action scene within the building set. Families can also download the Kre-O Cityville Invasion app from Zynga and Hasbro, launching prior to Comic-Con.

New Kre-O Star Trek, Kre-O Transformers, and Kre-O G.I. Joe building sets will also be on display. Hasbro will also reveal the Kre-O Star Trek U.S.S. Vengeance building set from the movie, Star Trek Into Darkness from Paramount Pictures. Hasbro will also be distributing several Kre-O giveaways at designated times throughout the show.


This fall, Hasbro introduces Nerf Zombie Strike. Inspired by the latest pop culture trends within graphic novels, film, and TV, the collection allows members of Nerf Nation to reenact favorite high-adrenaline zombie scenes, plan for battles against the undead, and hone the skills necessary to ensure the survival of the human race. The new Zombie Strike line is launching exclusively at Target this fall, and  the extended line will be widely available next year. Hasbro will be giving away packs of Nerf Zombie Strike Darts and Target coupons at its booth at various times throughout the show.

G.I. Joe

Hasbro and Paramount Home Media Distribution will host stars and filmmakers from the G.I. Joe: Retalliation movie at the Hasbro booth to celebrate the upcoming July 30 release of the Blu-ray, Blu-ray 3-D, and DVD. Fans will have the chance to get an autograph from the film’s director, Jon M. Chu and actor Ray Park, who plays the Snake Eyes ninja. Tickets are required for the sessions.


Hasbro will showcase the Marvel’s Iron Man 3 Assemblers action figure assortment, including new figures. Each figure features an interchangeable armor system, allowing one figure to create more than 25 armor combinations. New figures in the Marvel Iron Man Legends 6-inch figure line will also be on display.

Star Wars

In addition to getting a first look at the Angry Birds Star Wars Telepods line, Hasbro will showcase its Star Wars the Black Series figures before they land on store shelves this fall. With The Black Series, Hasbro introduces a 6-inch scale of the characters from the Star Wars universe featuring accurate design, and a high level of articulation. Fans can join members of the Hasbro brand and design teams at the Hasbro Star Wars panel to see reveals of upcoming figures in the series and learn more about the Angry Birds Star Wars Telepods line.