With Yo-Kai Watch, from Nintendo, launching in the U.S. on November 6, Hasbro will be introducing new play items based on the Yo-Kai Watch franchise in North America and Australia in January. Hasbro’s line, which will expand to additional global markets by the end of next year, will include toys and games centered around collectible medals, each representing a unique Yo-kai.
“We look forward to introducing kids to the amazing Yo-Kai Watch franchise through play experiences that give them the fantasy of befriending the Yo-kai characters and participating in their mischievous adventures,” says Jerry Perez, senior vice president of marketing at Hasbro.
In Japan, Nintendo has sold more than 8 million units of Yo-Kai Watch 3DS video games.