Shang-Chi Marvel Legends Action Figure | Source: Hasbro/The Toy Book

Hot off the release of the first trailer for Marvel Studios’ Shang-Chi and the Legend of the Ten Rings, Hasbro has dropped the curtain on its new toy line inspired by the film.

Hasbro’s product line is geared toward satisfying both kids and collectors with action figures and roleplay items across several price points.

Source: Hasbro/The Toy Book

The line includes 6-inch scale figures of Shang-Chi and Wenwu ($14.99 each), along with 12-inch Titan Hero Series figures ($9.99). A collector-focused wave of 6-inch scale Marvel Legends action figures includes Shang-Chi, Katy, Wenwu, Xialing, Death Dealer, and more with Photo Real technology to capture the likeness of cast members, including Simu Liu, Awkwafina, Tony Leung, and more with premium deco and accessories.

Shang Chi and the Legend of the Ten Rings Marvel Legends figures | Source: Hasbro/The Toy Book

Related: Hasbro Unveils ‘Snake Eyes: G.I. Joe Origins’ Toy Collection

Roleplay items for kids ages 5 and up include the FX Bo Staff and Legendary Ten Rings Blaster. The line is rounded out with a line of 2-inch Brick Breakers Mini Figures. The Brick Breakers come in a box that kids can karate chop to open to reveal one of 21 assorted figures.

Source: Hasbro/The Toy Book

Shang-Chi and the Legend of the Ten Rings is a new entry into the Marvel Cinematic Universe (MCU) and hits theaters on Sept. 3.

The toys are beginning to surface at retail right now. To see even more Shang-Chi toys from LEGO, Funko, and others, visit our sister publication, the Pop Insider.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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