WildBrain CPLG to Represent Hasbro Consumer Products in Benelux

Hasbro Consumer Products appointed WildBrain CPLG as its new sub-agent to handle its licensing in the Nordics effective Jan. 1. Now that relationship expands as Hasbro extends WildBrain CPLG’s rights to include the Netherlands, Belgium, and Luxembourg — the Benelux region.

“Benelux is a region with tremendous potential to develop consumer products,” says Marianne James, vice president of Hasbro Consumer Products in EMEA. “We are thrilled to expand WildBrain CPLG’s relationship beyond the Nordics and take some of Hasbro’s most powerful and beloved brands such as NERF, Monopoly, Play-Doh, and My Little Pony to the next level, unlocking new licensing opportunities with local licensees and retail partners.”

Under the expanded agreement, WildBrain CPLG will represent Hasbro’s ancillary merchandise, publishing, promotions, and short-term location-based entertainment business across both the Benelux and Nordic regions.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.